MailChimp Announces Mobile Customer Relationship App Providing VIP Activity Alerts

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New app provides audio alert whenever a designated VIP opens or clicks on the most recent MailChimp email campaign.

MailChimp today announced the launch of a mobile app for tracking VIP activity. The app is called “Golden Monkeys” and is available as a native application for both iPhone and Android devices. The app keeps track of smart phone users' designated very important subscribers (VIPs), sending push notifications to their mobile devices, alerting them when those special someones have opened and clicked on a given campaign.

There are times when many MailChimp users need to know if a given list member has opened that product launch bulletin (what does mom and/or that angel investor think of my new API integration? have they even read it yet?). Golden Monkeys means MailChimp users no longer have to dig through their list to find individual profiles to check this status. It’s now sent straight to a mobile device via push notification.

The full feature set also presents real-time alerts, activity sharing, and subscriber profiles. Just flip over to "Recent Activity" on one's mobile device, and there's a Twitter-esque display of VIPs' recent opens and clicks. Activity sharing makes it easy to email VIP activity to co-workers, keeping the whole team in the loop. Extended subscriber profiles feature member ratings, and member since information. Plus, a Golden Monkey icon appears on each users profile page within MailChimp upon Golden Monkey installation, making it a one-click process to receive updates and deem a user a "Golden Monkey." All of this info is password protected, and its security can be augmented via MailChimp's existing SMS security alert settings.

The app also features a search function, that lets people pick out their VIPs from within MailChimp by segmenting their list based on whatever criteria matters to each user. Users can sort by location using MailChimp's geolocation data, or by member engagement or customer purchase history (with the use of MailChimp's eCommerce 360 plugin). Users can then bulk-add these VIPs, and, for example, making it easy to have VIP lists for users located nearby, or users who have recently purchased an item promoted via email.

Setup involves download of GoldenMonkeys for Android or iPhone, and then a quick API entry, or Username/password input. There's a quick and nifty way to enter in the more secure API key -- just snap a quick picture of the API key's QR code, and it's good to go.

This release comes straight from MailChimp's own Mobile Lab that has brought the world Chimpadeedo, Chimpadeedee, Pyow, and its mobile optimized web app. They focus on producing apps quickly, and iterating frequently. The Mobile Lab's next big project is a new MailChimp mobile app to be released simultaneously on iPhone and Android.


About MailChimp
MailChimp supports more than 900,000 subscribers worldwide, sending 1.75 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. MailChimp is currently the No 1 installed application in the Google Apps Marketplace. And best of all, prices start at free.

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Sue Padgett
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