MailChimp Announces Expanded Drupal Integration

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Open Source CMS Platform Automatically Syncs with MailChimp lists and supports transactional emails

MailChimp today announced a new integration with the Drupal Content Management System as part of the MailChimp Integration Fund. This comprehensive addition to Drupal brings MailChimp's feature set directly into the Drupal user interface. Now Drupal owners can also send transactional emails using MailChimp’s STS solution.

This integration was developed by ThinkShout, and represents a full reworking of their 4-year-old MailChimp plugin for Drupal 6. The Drupal 7 incarnation is the result of a complete redesign that takes full advantage of updates to Drupal's features and API, along with updates to MailChimp's API during the intervening 4 years.

After install, there's just a quick user MailChimp API key input, and the integration is ready to go. It supports an unlimited amount of mailing lists, anonymous user signup, increased subscription options (such as signup during site registration), and support for MailChimp's Simple Transactional Solution that allows for sending and tracking email via Amazon SES within Drupal. MailChimp STS overlays MailChimp's tracking and interface on Amazon's Simple Email Service, so users benefit from Amazon's reliable delivery and massive scale, all channeled through MailChimp's familiar interface. The front end is all MailChimp, and the back end is a lot of Amazon, and users can do it all within Drupal. This plugin also features a complete User Interface overhaul that unclutters workspace and makes it easier to work with individual lists, while managing the plugin's newly expanded list support. This module will continue to expand its features per user feedback, and compliments the array of features Drupal already offers to users.

Drupal is a completely customizable and scalable CMS solution that stresses its constantly growing list of plugins and modules. It both free and open source, and has become that much more complete by adding full email management via MailChimp. It is designed with point and click users in mind, but is a framework from which developers have added over 6,000 additions to its core features. It is fully scalable, supporting single user blogs up to large scale enterprises. Users of Drupal include popular brands, MTV UK and Warner Brothers Records, brainy brands, The Economist and Popular Science, and even brainier brands, MIT and Harvard.

This plugin will be continuously maintained by ThinkShout and supported by MailChimp. ThinkShout are planning a series of expansions that include Analytics 360 support, campaign creation from within Drupal, and E-Commerce 360 integration.

About MailChimp
MailChimp supports more than 900,000 subscribers worldwide, sending 1.75 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. MailChimp is currently the No 1 installed application in the Google Apps Marketplace. And best of all, prices start at free.

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Sue Padgett
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