I’ve witnessed the evolution of CRM over the last three decades and social CRM is the next logical step for organizations looking to embrace their customers - Barton Goldenberg, president, ISM
Bethesda, MD (PRWEB) July 28, 2011
- ISM, the leading CRM and Social CRM consultancy, announced today it will launch a month-long social media tips campaign beginning August 1, 2011.
- The #SCRMISM tips will help global organizations gain much-needed best practices regarding CRM and social media for increased customer engagement and customer interaction.
- The campaign runs through August 31, 2011 on the ISM Facebook and ISM Twitter pages. For Twitter, use hashtag #SCRMISM.
ISM President Barton Goldenberg Quote
“I’ve witnessed the evolution of CRM over the last three decades and social CRM is the next logical step for organizations looking to embrace their customers,” said Barton Goldenberg, president, ISM. “With Social CRM, companies can capture indirect feedback from customers on social networks and communities, share innovative ideas to develop new products, reduce costs, enable customers to help each other and increase Web traffic and advertising income.”
Founded in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM and Social CRM initiatives. Companies, non-profits and government agencies receive hands-on guidance from the most experienced CRM and Social CRM team in the world. ISM annually publishes The Guide to Mobile and Social CRM and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. Our list of clients includes the American Automobile Association (AAA), Amtrak, Johnson Controls, Giorgio Armani, IBM, ExxonMobil, Kraft, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, Xerox, and the US Department of Defense. To learn more, go to http://www.ismguide.com or call (301) 656-8448.