Eddie Cibrian Takes Us to Bed for the Fall 2011 Charisma Ad Campaign

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Actor Eddie Cibrian Stars in the Fall 2011 Marketing Campaign for Charisma. Cibrian Appears in a Bed, Bathtub and Pool Surrounded by Luxurious Linens, Robes and Bath Towels. Download-able Video and Photos at http://www.magicbulletmedia.com/MNR/EddieCibrian/.

This fall, actor Eddie Cibrian will star as the new face and body for luxury home brand Charisma. Shot by photographer Steven Lippman in West Hollywood, CA, Cibrian poses in a bed made with luxurious linens. The multi-media marketing campaign will make its debut this October in issues of shelter and lifestyle magazines such as Elle Décor, Traditional Home, House Beautiful and Gotham and will also be featured online.

Cibrian commented, “Charisma bedding is so comfortable and luxurious, the only problem is that you don’t want to get out of bed in the morning, it feels so good.”

Charisma products include fashion bedding, sheets, blankets, coverlets, robes, bath rugs and towels and are available at Bloomingdales.

Cibrian will star in NBC’s new TV series, The Playboy Club, set to debut September 19th. He has been a lead on several television series in his career, but is best known tor “Third Watch,” “Invasion,” “CSI Miami,” and “Tilt.” In addition to numerous television movies and mini-series, his accomplished movie career includes “Living Out Loud,” “But I’m A Cheerleader” and “Say It Isn’t So.”

B-ROLL: BEHIND-THE-SCENE’S FOOTAGE, SOUNDBITES, SIZZLE VIDEO & AD IMAGES

Starting July 28th, grab a sneak peek at behind-the-scenes video and photos to view, download and share at http://www.magicbulletmedia.com/MNR/EddieCibrian

For additional information about Charisma, visit: http://www.charismaathome.com or become a Facebook fan at http://www.facebook.com/charisma

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Elana Gichon
MagicBullet Media
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