We are very happy that an Australian site has come up with this concept because it puts the spotlight back on the Australian fashion scene and showcases our exceptional local talent.
Sydney, NSW (PRWEB) July 28, 2011
http://www.boutiqueaccessories.com.au, who enhanced the online shopping experience for thousands of customers with the launch of Australia’s first Virtual Mirror, have doubled the number of products that lucky customers can “try on” using a webcam.
The Virtual Mirror is an augmented reality application that allows customers to see themselves wearing the jewellery as they would if looking into a real mirror. Customers can now check if an accessory will suit them before making the decision to buy. This type of interaction increases customer confidence and puts the fun back into online shopping.
Stocking only Australian designer fashion accessories, the website has been a big hit with local designers who have suffered from a strong Australian dollar as customers flock to buy fashion accessories from Europe and the US.
A Melbourne designer commented, “We are very happy that an Australian site has come up with this concept because it puts the spotlight back on the Australian fashion scene and showcases our exceptional local talent.”
The news of the increase in products available to try on has brought a stream of interest from Australian press. The founder of the site is excited by the response, “It’s fantastic to be able to provide an online shopping experience that is fun for our customers while making the experience closer to a real life shopping experience in a physical store”.
The products within the Virtual Mirror will continue to be changed with the change of fashion accessory seasons.