British Hairdressers have the “Highlights” on our Lives

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Saga Holidays’ research reveals a trip to the hairdressers doubles as therapy…and a chat about the Galapagos

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British Hairdressers have the 'Highlights' on our Lives

Saga Travel has been working closely with the hairdressing community to educate them in the exotic destinations their over 50s clientele are exploring.

It must be something about the pampering; the chance to exhale and leave hassle at the door for a few hours, that makes us spill the beans to our stylists. New research released today by Saga Travel, taken from over a 1000 over 50s, reveals that 73% go to the same hairdresser all or most of the time, which would explain perhaps why they look to their chosen stylist for more than hair advice. Often confiding about holidays, family, health and even love lives:

  •     A whopping 77% of over 50s talk to their hairdressers about holidays, recounting their own travel tales and sharing their next adventure plans.
  •     Almost a third of those surveyed are considering going to to the Galapagos Islands, Peru, Egypt, India, Nepal Sri Lanka or Vietnam
  •     Over a third said they travel abroad more frequently in their lives now, than they did when they were in their 30s/40s
  •     30% confirmed that they see their hairdresser as a friend
  •     61% admitted to talking about family matters and almost half talk about work. Many also cited health, friends and relationships as regular topics of conversation

Saga Travel has been working closely with the hairdressing community to educate them in the exotic destinations their over 50s clientele are exploring, after another survey among hairdressers also revealed that 73% of them would welcome expert advice on destinations such as Botswana, Madagascar, Bhutan, St Lucia, India and Sri Lanka, just some of the increasingly popular trips available at Saga Travel.

The holiday company has also teamed up with top UK stylist Errol Douglas whose video tips have proved a hit on the community’s portal:

Susan Hooper, CEO of Saga Travel, said, “ Saga Travel consistently wins awards for our ability to listen to our customers and deliver unexpected destinations with unrivalled service. With such a high percentage of the over 50s talking to their hairdressers about holidays, we’ve partnered with Errol to help the hairdressing community better understand where these customers are going and what they want, particularly smashing some very old ideas - it’s Borneo not Bournemouth, for starters!”

Errol Douglas MBE added “ It’s been great working with Saga Travel to spread the word about the exotic destinations a large portion of over 50s are discovering, including many of my own clientele. It’s important that the community don’t miss great business opportunities with out dated views of what their over 50s clients are doing – on holiday and in life generally. Tips from myself and from the guys at Saga Travel have proved to be a real eye opener for them”

Saga Travel continues to add to its exotic destinations with new adventures for 2012 including: India and Bhutan, Nepal, Sri Lanka, Africa, Madgascar, Vietnam and Cuba

  •     For further information on this survey, including regional variance enquiries:

Carl Catterall, Travel PR Manager, /Tel: 01303 771118

Notes to editors:

The research for Saga was carried out online by Opinion Matters between 20/04/2011 and 18/05/ 2011 amongst a panel resulting in 1000 over 50s respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

Patagonia: Adventure to the End of the World
12 nights from £4,299 per person from 2nd March 2012

The highlights of this exciting new tour of Argentina and Chile could fill a brochure of their own. You’ll see the extraordinary natural phenomenon of glaciers and have the opportunity to discover the region’s remarkable wildlife including penguins, whales, sea lions and dolphins. Crossing the border into Chile, you can also experience the incredible landscapes of the UNESCO-protected Torres del Paine National Park and break through icefields as you cruise through the Patagonian channels

Madagascar Land of the Lemurs
14 nights from £2,399 per person from 2nd January 2012

There is no place on Earth like Madagascar, home to an incredible array of flora and fauna evolved from 80 million years of isolation in the Indian Ocean. This unforgettable adventure goes in search of the island’s unusual wildlife and gives a fascinating insight into the unique Malagasay culture.

Volunteering in Sri Lanka
Prices from £2,199

Saga Volunteer Travel operates as a non-profit part of the Saga Group – any profit we make is passed on to the Saga Charitable Trust, which supports additional projects worldwide. We do everything possible to ensure that your volunteer experience is meaningful and rewarding for both parties. Whichever project you choose, our placements give you the opportunity to offer your knowledge, experience and skills to people economically less fortunate than ourselves, and the chance to really make a difference where it matters.

The Saga Charitable Trust first became involved with the Thoduwawa School in the south-west of Sri Lanka in 1999, installing electricity and helping to upgrade some of the school's basic facilities. Since then it has seen many improvements including the addition of classrooms and a computer room.

Students at Thoduwawa are between four and 16 years old. Most speak Sinhalese and have a basic understanding of English, so volunteers are required to help develop their confi dence and fluency. In turn, this also helps build the teachers' own confidence in their language abilities. In addition, the school is keen to develop its extra-curricular activities with music lessons, sports, arts and crafts and other pursuits, so if you're able to help with such activities the school would love to hear from you.


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Carl Catterall
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