Aurora WDC Launches Analytical Fitness Diagnostic Survey

Share Article

Global diagnostic instrument offers intelligence managers a confidential, annual, peer-level scorecard of their organization's analytical capacity.

Intelligence activities in business have a similar problem as advertising does; half the money spent on software, training or third-party consulting services is wasted.

Aurora WDC is announcing the August 2011 global launch of its analytical fitness diagnostic survey. The survey is designed to measure and compare key variables of effectiveness for intelligence initiatives in serving the evolving needs of business decision-makers, executive managers and board directors.

Opening Wednesday 10 August 2011, the survey will enable corporate competitive intelligence, business analytics, market research and other internal units with responsibility for supporting business decisions to compare their practices to one another annually and confidentially. Aurora's diagnostic provides participating companies with a scorecard of their capacity for intelligence performance in meeting the needs of internal clients so they can make more effective investments in their intelligence apparatus over time. This understanding of intelligence performance assessment - also known as "analytical fitness" - is used to describe how elite intelligence analysts in business can be trained the same way world-class athletes are conditioned to perform in international competition.

"Intelligence activities in business have a similar problem as advertising does; half the money spent on software, training or third-party consulting services is wasted. But knowing which half has been virtually impossible to diagnose using internally generated metrics alone," said Dr. Craig Fleisher, Aurora's Chief Learning Officer and lead architect of the new diagnostic instrument. "I've spent the past three decades working with all kinds of organizations to learn which parts of their intelligence apparatus are making a genuine difference in their strategy and performance. More importantly, I've been driven to help them stop doing those things that once seemed important but have been carried forward by sheer inertia and have outlived their value or usefulness."

Derek Johnson, Aurora's Chief Executive Officer commented, "The problem we've observed in many strategic intelligence teams is that industry forces, key players, strategic issues and early warning topics that were relevant in the past haven't been updated to reflect the rapidly-changing dynamics of the market environment. But this isn't something as easy to address as simple complacency. The rate of disruptive change impacting organizations continues to accelerate and nobody is equipped to interpret and act on all of the information generated by those changes. The real skill of the modern intelligence officer is in adapting day-by-day and over time to the changing priorities of the executive clients they serve. And that kind of portfolio management cannot be done without a properly-researched and validated diagnostic instrument to help them align with those changing needs. Aurora is making it possible for any intelligence manager to do that confidentially with their peers on an annual basis."

Aurora will also offer generalized data sets generated by the ongoing project for study by other researchers while using insights from the survey to develop industry-weighted indices of analytical fitness indicators.

Participation is by invitation-only. To request an invitation, send contact information for the primary contact person for your organization to Aurora WDC by email at "" and all applicants will be contacted with further details on whether they qualify and how to participate.

Dr. Fleisher will present interim findings of the ongoing survey in his keynote address 29 September 2011 at the 2nd Annual Pan-European Competitive & Market Intelligence Conference in Berlin, Germany.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Derek Johnson
Visit website