Mattel's Hot Wheels Brand Joins Fireball Run and The Race to Recover America's Missing Children

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The 2011 Chevrolet Fireball Run Adventurally is proud to announce Mattel, makers of Hot Wheels RC Nitro Speeders, as a sponsor.

We are extremely pleased to be able to include and integrate such a prestigious child-friendly family of brands within our production.

The 2011 Chevrolet Fireball Run and the Race to Recover America’s Missing Children are proud to announce Mattel as the latest sponsor for this year’s production.

Mattel is the parent company for well-known brands such as; Matchbox, Hot Wheels, TYCO R/C cars, as well as Barbie, American Girl and Fisher-Price. "We are extremely pleased to be able to include and integrate such a prestigious child-friendly family of brands within our production," -David Hickman, EVP Marketing for Fireball Run.

Fireball Run Adventurally isn’t just a car event, but an exponentially growing entertainment property (with a cause.) The annually-filmed production travels over 2,500 miles to 15 cities in an 8 Day Race to help Recover America’s Missing Children- each team in the Fireball Run is assigned a missing child from their home region along with thousands of posters to distribute along the route. The Race to Recover America’s Missing Children is the largest active recovery effort in the country. To date, the effort has assisted in the recovery of 36 missing children.

NASCAR legend Geoff Bodine, Shuttle Astronaut Winston Scott, and Actor/Activist, Kevyn Major Howard (Full Metal Jacket) will compete with nearly 50 other teams in the 2011 Chevrolet Fireball Run Adventurally “Southern Excursion” -which starts September 23rd on Florida’s Space Coast and concludes October 1st on the Mississippi Gulf Coast.

The official destinations for 2011 include Melbourne Florida, Peachtree City Georgia, Knoxville and Clarksville Tennessee, Anniston Alabama, and Gulfport Mississippi. A Mattel Hot Wheels brand give-away will be part of a GM track event sponsored locally by George Moore Chevrolet in Jacksonville, Florida on Sunday, September 25th. The public is encouraged to come out, get autographs, and show their support.

Mattel (Hot Wheels/Nitro Speeders) joins title-sponsor GM/Chevrolet, along with Barrett-Jackson Auctions, LuxuryLifestyle.com, Sazerac, LiveStream.com, Stickypod Camera Mounts, RealTrack GPS, DAVE School, O’Donnell Corporation, Bargain Signs and Wraps, and RedBird Printing, as sponsors of the production.

Contact:    David C. Hickman             
Tel:            407.224.5403                      
E-Mail:     Media(at)FireballRun(dot)com

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