Show the World “That’s How I Roll!™” at GENCON

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The Award-Winning Square Shooters® Dice Game Rolls into Indianapolis.

Square Shooters Deluxe Game Set

The exciting new dice game called “amazing” and “mind-blowing” by the National Parenting Center will be challenging guests at GENCON in Indianapolis, IN with a contest to win free games and cash. GENCON runs from August 4-7 at the Indianapolis Convention Center.

Heartland Consumer Products is bringing Square Shooters® to GENCON for the first time, and is unveiling its “That’s How I Roll!™” challenge to game players ( Guests can play a hand of Square Shooters® and try to win a free game set; or they can be filmed while showing off their special rolling style for a chance to win cash. The funnier, sillier, or more dramatic the style, the better! Square Shooters’ Facebook fans will vote for the winner.

Square Shooters® is more than just one great game. It’s a full deck of cards printed on dice. When you’re done playing with the main feature game, you can use the patented dice to endlessly play a dice version of other card games like rummy, 21 and poker. The game has earned three major awards within only nine months of its introduction.

The game’s inventor, Carmelyn Calvert, will be signing copies of Square Shooters at GENCON. “I’m thrilled that Square Shooters is finally coming to market,” says Calvert. “Heartland has done a great job of landing major toy, game and mass market stores for the 2011 holiday season, but we’re so excited to give the game enthusiasts at GENCON a chance to preview Square Shooters® before it’s more widely available.

Heartland, the Cleveland-based manufacturer of high quality playing cards including the popular Vegas® brand, introduced its Square Shooters® game ( in February at the 2011 International Toy Fair held in New York City. The game impressed toy buyers from both mass and specialty retailers around the U.S., and Heartland immediately went into mass production to meet the demand.

”The game’s versatility has been the key,” says Tom Donelan, Heartland’s President & CEO. “Parents know that it can bring different ages and generations together. It can be as simple as a matching game for kids, and then a game of chance for adults. It plays well at both the kitchen table and the party table.”

Amber Dickens, Heartland’s Marketing Director, says, “’That’s How I Roll’ is a perfect trademark for Square Shooters. The dice give players an unprecedented opportunity to create their own games and have fun with their own style.”

Square Shooters (MSRP $12.99/Basic Set and $19.99/Deluxe Set) is designed for one or more players ages 8 and up. The game is available at Barnes & Noble, Books-A-Million, and many independent toy/game retailers throughout the summer travel season.

About Heartland Consumer Products
“Bringing People Together” is a mission that Cleveland-based Heartland Consumer Products aspires to achieve through products that fuel the fun when families and friends get together. Founded in 1999, Heartland offers playing card products for all game occassions. Brands like Vegas®, Gold Crown® and All InTM bring quality and price options to players of all types. The company’s new Square Shooters® dice game is a natural extension to the company’s core playing cards business and extends its product line into the arena of proprietary game play.

For Heartland Consumer Products Sales, Contact:
Amber Dickens - 216-712-4100 - ad(at)heartland-products(dot)com |

Square Shooters® is a registered trademark of Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved.
The Square Shooters® game is copyrighted by Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved.


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Amber Dickens
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