Click Consult Reviews Google Study on PPC Advertising

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Click Consult, one of the UK's premier internet marketing agencies, is set to publish an analysis of a recent White Paper conducted by Google in relation to the PPC service that they offer.

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We hope that by analysing [the survey] results internally, we can increase our levels of transparency by helping clients to more accurately gage their KPI's, helping to create and sustain a successful PPC campaign.

Click Consult, one of the UK's premier internet marketing agencies, is set to publish an analysis of a recent White Paper conducted by Google in relation to the PPC service that they offer.

The Cheshire-based search marketing agency is reviewing the study that details the incremental growth of paid advertising click-through-rates (CTR), in relation to the CTR of organic search results. Click Consult aim to show to their PPC clients that traffic generated organically is not being cannibalised by the advertising they are paying for.

The survey, called Incremental Clicks Impact of Search Advertising, has shown that there can be up to 89% of clicks on paid adverts in the SERPs are incremental. This means that if a PPC campaign was paused, then the traffic it generates would effectively not occur.

Click Consult realised the survey would be of benefit to their clients by helping them to better gage PPC advertising budgets by quantifying the potential gains that can be made through paid advertising. The results of Click Consult's review will be published on their blog in the coming weeks.

"As soon as our research and development team picked up on this particular Google study, we knew it was only right that we conducted a further review into the findings, and how they can benefit our clients," said Matt Bullas, managing director of Click Consult. "The fact that 89% of traffic generated by paid ads is not replaced by organic listings is really a statistic that our clients really should be made aware of. We hope that by analysing these results internally, we can increase our levels of transparency by helping clients to more accurately gage their KPI's, helping to create and sustain a successful PPC campaign."

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Susie Hood
Click Consult
(084) 520-5029 x2
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