To gain that competitive edge, marketers need to embrace the fundamental differences between the more traditional PPC tactics and social media
San Diego, CA (PRWEB) July 31, 2011
Recognized search marketing thought leader, Jamie Smith, CEO of Engine Ready, will be presenting a session on advanced pay per click marketing and social media advertising strategies at the Online Marketing Summit 12 city tour this summer.
The session, titled “Advanced Strategies to Get Better Results from PPC, Display & Social Media ads”, will demonstrate the most effective techniques using advanced features and hidden settings in search marketing campaigns. Mr. Smith will be discussing proven advertising tactics to assist marketers to improve their results and transition from pay per click to social media advertising on Facebook and LinkedIn.
“There’s a tremendous sea of opportunity in social media marketing”, comments Mr. Smith. “To gain that competitive edge, marketers need to embrace the fundamental differences between the more traditional PPC tactics and social media. I’m excited to have the opportunity to help marketers at these OMS sessions by demonstrating social media best practices.”
Online Marketing Summit (OMS) holds its conferences throughout the world with formats that include hands-on training workshops, one-on-one personalized labs with experts, and peer-to-peer collaboration. Sessions are available for beginners and advanced online marketers.
For more information about Engine Ready, please visit http://www.engineready.com.
About Engine Ready, Inc.
Engine Ready, Inc. is a recognized leader in providing search marketing software and services, helping organizations achieve exceptional success on the web. Engine Ready’s flagship product, Strategy Analyzer, revolutionizes marketing campaign reporting through unparalleled flexibility and power, allowing marketers to quickly focus on improving results. Engine Ready was also the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.