Los Angeles, California (PRWEB) July 31, 2011
As a brainchild of LA based television producer, Adam Cohen (Food Networks Cupcake Wars and Spike TV Manswers as well as season one of Fox’s The Simple Life) comes a very silly but oh so loved 2012 calendar. Cohen, himself Jewish, got tired of always being looked down upon because he’s “nice” and not a proverbial “bad boy”. But he didn’t get mad… he got creative. Encouraged by friends to “go for it” with this crazy idea, he put together the Nice Jewish Guys Calendar. Finally niceness is in the spotlight. “Each guy has their own month and their own bio highlighting their necessary info.” Like Mr. March (who’s also the cover guy) he loves Ghostbusters, falafel and, of course, cute little dogs. “Why does a guy have to be a professional basketball player or have a ripped chest to be considered hot,” Cohen asks. “Hotness is also about a guy you wanna talk with, is trustworthy and is a mensch.”
A number of LA celebrities have adorned their walls with the calendar. “It’s the underdog story,” cohen adds, “once they are in a collection and neatly laid out in a calendar it all makes sense. You look at it and go, ‘OMG this is brilliant.’ ”
A portion of the proceeds goes to Mazon, a Jewish response to hunger around the world. The calendar is being carried by all Kitson stores in Los Angeles, Perpetual Kid online and Fred Flare on the East coast.
Five of the calendar guys are doing an in-store signing at uber hip Kitson Malbu Sunday, July 31st from 2 to 5pm. More signings are to come in August.