Texas Tennis Open Selects Zelo Public Relations as Public Relations Agency of Record

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Zelo PR to Manage Tournament Public and Media Relations

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The outstanding field of players committed to the event, along with the great community efforts the tournament is embarking on, will leave a positive lasting impact on this community both from a tennis and economic standpoint

The 2011 Texas Tennis Open, which will feature many of today’s top WTA professional tennis stars, announced today that it has selected Zelo Public Relations as its agency of record (AOR) to support its public relations and media relations efforts before, during and after the tournament.

This inaugural event, which is part of the WTA, is considered an ‘International Level’ tournament with prize money of $220,000, and features a singles draw of 32 players and a doubles draw of 16 teams. The tournament, which will play host to an international field of players, will take place August 20 through August 27, 2011 at the Hilton DFW Lakes Hotel in Grapevine, Texas.

“We are extremely pleased to work with the Texas Tennis Open on their inaugural WTA event in the Dallas metroplex,” said Lars Rosene, President and CEO of Zelo Public Relations. “The outstanding field of players committed to the event, along with the great community efforts the tournament is embarking on, will leave a positive lasting impact on this community both from a tennis and economic standpoint,” he added.

The engagement will include the agency managing the media relations activities leading up to the tournament, as well as the media and press room management during the event. Additionally, the agency has been charged to promote the community impact projects surrounding the tournament.

About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The agency focuses on pro sports and entertainment clients, sustainability communications strategies, corporate communications, media relations, and media training. Zelo PR is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPR.com.

About the Texas Tennis Open
The Texas Tennis Open, an International level Women’s Tennis Association (WTA) event offering $220,000 in prize money, will feature a 32-player singles draw and a 16-team doubles draw in 2011. The inaugural event will be held one week prior to the prestigious US Open, and will feature an outstanding field of international players ranked in the top 75 in the world. For more information about the Texas Tennis Open go to the tournament’s website at TexasTennisOpen.com or follow the tournament on Twitter or Facebook.

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Lars Rosene
Zelo Public Relations
(972) 540-0202
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