PassmoreLab Adds 3D to Pop Sensation Memphis Highʼs Hit Song Criminal Love

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Memphis High Comes to Life in 3D Video

Sunshine, warm fields and bustling SoCal beaches embody the youthful innocence found in pop sensation Memphis High’s latest music video, “Criminal Love” which is now being converted to stereoscopic 3D by PassmoreLab.

For the first time, Memphis High comes to life in 3D. In their video Criminal Love, the pop duo of 16-year old Witt McKay and 17-year old Grant Vogelfanger are in full stereoscopic 3D amidst bustling traffic, hoisting signs up to passing cars and wooing girls on the beach.

Criminal Love’s 3D production was supplied by San Diego-based 3D production/post house PassmoreLab. The company is well versed when it comes to 3D music videos and has positioned itself as the “go to” company for bands and artists that want to distribute content through the very latest 3D delivery platforms. PassmoreLab recently teamed up with Grammy-Award winning, Linkin Park and Warner Bros. Records to convert the video for Linkin Park’s hit “Iridescent” into 3D. The song appears on the movie soundtrack of 'Transformers: Dark of the Moon.' In the last year, PassmoreLab has worked on 3D music videos for recording artists such as Slash, Plain White T’s and Osaka Popstar.

Thanks to power management company The Collective, Memphis High is being touted as the “next Jonas Brothers” and the offering of Criminal Love in a stereoscopic format will help the band connect with its target audience (notably, the 2008 3D film documenting the Jonas Brothers’ "Burning Up" concert tour, grossed over $23 million in worldwide sales). “Last month we saw the release of the first 3Denabled smart phone, the HTC Evo 3D. With the recent launch of the Nintendo 3DS and with LG’s Thrill and Samsung’s Galaxy 3D hitting the U.S. market soon, the entire music industry is excited about the growing opportunities to deliver 3D music videos via ‘glasses-free’ handheld devices,” said James Humann, Executive Producer with PassmoreLab. “Band managers and labels are seeing 3D as a visual innovation that can transform a music video from primarily a marketing device used to promote record sales into a legitimate source of consumer entertainment.”

Memphis High's video for Criminal Love is currently running on MTV-U as a Freshman feature, in store video networks at Wet Seal, Journeys and at all Six Flags locations. The band currently has features in Popstar Magazine, Seventeen Magazine and on iHeartRadio online. For the past month the band has been releasing new singles every Tuesday and, on August 2, 2011, the band will release their full EP “From You to Me” on iTunes.

The 3D music video for Criminal Love is now available for digital distribution through PassmoreLab on multiple platforms including mobile devices, video on demand, television broadcast and theatrical.

About Memphis High
Memphis High is a new pop-alternative band comprised of teenage musical artists, Witt McKay and Grant Vogelfanger. Both natives of Memphis, Tennessee, the pair met through a mutual vocal coach and formed in 2009. Shortly after their formation the duo gained widespread recognition, having already collaborated with Mike Busbee (songwriter for Lady Antebellum, Rascal Flatts, Katy Perry, Timbaland), Nathan Chapman (record producer for Taylor Swift),
Darrell Brown (songwriter and producer for Keith Urban), Andy Dodd (Jesse McCartney, Miley Cyrus) and other industry superpowers.

In spring of 2010, the duo signed with Los Angeles based management company, The Collective. The band has spent the past few months touring and working on new songs for their upcoming EP release on iTunes.

About PassmoreLab
PassmoreLab is a San Diego-based stereoscopic 3D studio that specializes in 2D-to-3D conversion, native 3D production and 3D distribution. The company's California facilities include a full 3D production studio, post production suites and optical and software development labs. PassmoreLab’s state-of-the-art 3D conversion technology has been used on major Hollywood films since 2009. As an independent film production company, PassmoreLab produces its own 3D films including science and nature shorts, broadcast television programming, and documentary and feature films. The company also focuses on 3D production for music videos and has worked with several high profile artists such as Slash and Linkin Park. PassmoreLab operates a separate distribution/sales office in San Diego that specializes in the licensing of 3D content to independent theaters, science centers, museums, planetariums, 3D television broadcasts and 3D mobile devices. More at

4901 Morena Blvd., Bldg. 600
San Diego, CA 92117
Michael Williams, Director of Content and Distribution
(562) 533-0453


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Michael Williams, Director of Content and Distribution