Custom Bass Maker Reduces Price and Wait Time to Record Lows

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Halo Custom Bass Company, a build to order custom bass manufacturer, is delivering on their industry-leading low price, low lead time strategy.

This Halo Custom Bass was Recently Built to Order for a Customer

This Halo Custom Bass was Recently Built to Order for a Customer

By offering customizable sizes and styles of bass guitars, bass players are no longer forced to adapt to their instrument. Instead, the instrument is designed to fit their body and its movements, which maximizes performance.

Halo Custom Bass Company has been building highly customized electric basses for several years and has recently invested heavily in its manufacturing facility to reduce their prices and lead times to an industry low. Concurrently, customers can choose from a comprehensive list of custom options, many of which are unavailable from competing companies.

Halo Custom Bass Company specializes in build to order electric bass guitars with an emphasis on putting their customers’ needs first. “We’ve identified three key factors that make the most impact on our customers’ buying decisions,” stated Jeff Lee, General Manager with Halo Custom Bass Company. “First and foremost, we need to offer virtually limitless custom options so the customer can become the designer. Second, the amount of time it takes to order and receive a custom made bass needs to be within just weeks to a few months. And third… the price! Historically, build to order basses have been prohibitively expensive for the average consumer. We’re proud to offer surprisingly low prices that aggressively compete against standard production, non-customizable basses.”

Like many consumer products, the bass guitar is not a “one-size-fits-all” product. Individuals have different body sizes, tastes, and preferences. These differences create problems for individuals seeking the best bass guitar for their needs. “By offering customizable sizes and styles of bass guitars, bass players are no longer forced to adapt to their instrument. Instead, the instrument is designed to fit their body and its movements, which not only maximizes performance but also reduces potential injury or muscle strain,” stated Alvin Gatewood, Quality Control Manager for Halo Custom Bass Company. “Customers have the choice of woods, materials, features and functionality. As a result, the Halo Custom Shop is busy fulfilling a broad range of orders from relatively simple designs to cutting-edge, computer-interfacing basses.”

“It’s exciting to be part of Halo Custom Bass Company as they are really taking custom bass building to another level,” stated Jeff Lee, Halo’s General Manager. “The concept of custom made basses is not new. The difference is in how the Halo Custom Shop streamlines the process. The Halo Custom Shop combines factory-like, mass production techniques with the flexibility of customization to offer highly customized guitars both quickly and affordably. This is in stark contrast to commissioning a luthier (an individual who builds guitars) to produce a similar instrument. Luthiers face many constraints, which often results in custom basses being too expensive and time consuming for average consumers. The Halo Custom Shop is here to change that”.

Musicians interested in learning more about Halo Custom Bass Company and its custom made basses can visit http://www.haloguitars.com/store/Halo-Custom-Shop/ or speak with a Halo Representative at 1-408-873-8606.

About Halo Custom Bass Company

Halo Custom Bass Company, a front-runner in build-to-order bass guitar manufacturing, provides fully customizable basses to consumers worldwide. Halo Custom Bass Company offers more custom options, faster delivery, and more affordable pricing than most competitors in the U.S. Founded in 2005, Halo Custom Bass Company has quickly become the musician’s trusted source for professional instruments at affordable factory-direct pricing.

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