Coventry (PRWEB UK) 1 August 2011
Coventry Building Society has enhanced its award-winning partnership with The Royal British Legion by relaunching the popular Poppy Online Saver, with a new market-leading rate of 3.15% AER.
Poppy Online Saver is an easy access online savings account which allows four penalty-free withdrawals each year. (With further withdrawals also possible with the loss of just 50 days interest.) The account, which is operated entirely online, can be opened with as little as £1 and a maximum investment of £250,000.
The Royal British Legion’s Poppy Appeal, whose record year in 2010 was helped by a donation of over
£1.7 million from Coventry Building Society, will benefit from a new donation based on the average balances held in Poppy Online Saver for each 12 month period.
Colin Franklin, Sales and Marketing Director at Coventry Building Society, said: “We are making a great savings account even better by increasing the rate to a market leading 3.15% AER. Existing Poppy Online Savers won’t miss out either as they will also receive the increased rate from today. I am confident that the combination of a market leading rate and easy access will enable us to add significantly to the £5 million we have donated to the Appeal since 2008.”
Notes to Editors
Coventry Building Society is the third largest building society in the UK with assets exceeding £22 billion.
Coventry Building Society and The Royal British Legion were awarded Best Affinity Marketing at the 2011 Business Charity Awards: For the use of a company’s products or services to help a charity provide benefits
The Royal British Legion provides financial, social and emotional support to millions who have served or who are currently serving in the Armed Forces, as well as their dependents.
Currently, nearly 9.1 million people are eligible for this support and the Legion receives thousands of calls for help every year.
Poppy Online Saver has been designed to support the work of the Legion by raising much needed funds.
Royal British Legion registered charity no. 219279
Further information about The Royal British Legion can be obtained from visting http://www.britishlegion.