Royal Oak, MI (PRWEB) August 02, 2011
Having completed a successful beta stage, Aten Software's new product data feed submission service is now available to merchants using the Magento Commerce and AspDotNetStorefront e-commerce platforms. The service provides a daily, automated submission of product data to the shopping search engines in order to drive traffic and generate sales on the retailer's website.
Aten Software's innovative data feed engine reads product data from the merchant's catalog using a product data export script copied to the store's web server. Using the raw data generated by this script, the system can then generate over twenty different feed formats. The feeds can be set up online with no technical knowledge, and the submission process is entirely automated.
By submitting these product feeds, online retailers can obtain free clicks from shopping engines that do not charge for listings, such as Google Product Search, TheFind, Bing Shopping, and GoShopping. Cost-per-click (CPC) advertising can be done in other major shopping channels, like NexTag, PriceGrabber/Yahoo Shopping, Shopping.com, Shopzilla, etc.
The feed service offers many features to help optimize the product listings. Additional product attributes, such as brand, manufacturer part number, and category, can be submitted for better search engine ranking. Product listings can be automatically split into variants for each size and color. Also, product links can be integrated with third-party analytics tools like Google Analytics.
The charge for the feed service is $21.00/month for the first feed, and $12.00/month for each additional feed. A 'feed' is one store and shopping engine combination, and includes unlimited products and submissions. These feeds are 'Advanced' feeds, meaning they are fully configurable and customizable.
The Magento Commerce and AspDotNetStorefront data feed services build on five years of experience providing data feed services for Yahoo Store owners. Aten Software's data feed system currently processes over three million unique product listings on a daily basis.