Ultimate Beverage Challenge Presents Ultimate Blast! The Biggest, Most Entertaining Cocktails, Spirits and Wine Event in New York City

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Ultimate Blast takes place at The Marriott Marquis Hotel in Times Square, New York City on Friday, October 14, 2011 from 5:30pm – 9:30pm. Tickets are available now for the chance to sip, savor and learn about hundreds of cocktails, spirits and wines at one of the biggest tasting events in New York City.

Ultimate Blast

Ultimate Blast 2010 Lounge

Says UBC founder F. Paul Pacult: “If you want to have fun this fall, you’ll come to Ultimate Blast and learn about world-class beverages. Period.”

Ever dream you could go to an amazing tasting where you would learn about the world’s best spirits, cocktails and wines? Where the host encourages you to try a little something from the rarest bottles on his bar – whether wine or spirits – AND he has trays of the most delectable specialty cocktails for you to sip and savor? That dream becomes reality when the second annual ULTIMATE BLAST consumer, media and trade tasting event returns this fall to New York City.

Hosted by Ultimate Beverage Challenge (UBC), the country’s foremost spirits and wine evaluation company founded by beverage expert and author F. Paul Pacult, this gala tasting event featuring spirits, cocktails and wines will take place on Friday, October 14, 2011 from 5:30pm - 9:30pm at the Marriott Marquis Hotel in Times Square, New York City. Tickets to this can’t-be-missed event are available now at http://www.ultimate-beverage.com/blast-info. Through September 15, a 30% Advance Purchase Discount applies to all tickets.

This year at ULTIMATE BLAST, guests can once again look forward to not only being educated about the finest products the beverage alcohol world offers, but also a high-spirited party in a nightclub-like atmosphere. The famed Broadway Ballroom at the Marriott Marquis hotel will feature tables brimming with the best libations as well as branded lounges hosted by major spirits and wine companies that will be decorated to create special and unique ambiances – like a party within a party! Many of the beverages at Ultimate Blast are UBC Chairman's Trophy winners and finalists from the trio of Ultimate Beverage Challenges held earlier this year. All guests will enjoy:

o    SPIRITS – hundreds of world-class whiskies, brandies, vodkas, tequilas, rums, gins and more, produced by the world’s finest mainstream and craft producers
o    COCKTAILS – scores of thrilling cocktails, created by an array of the world’s best bartenders
o    WINES – a bevy of the world’s most acclaimed Champagnes, wines and sparkling wines
o    BOOK SIGNINGS – by some of the world’s pre-eminent spirits and cocktail authors
o    LIVE MUSIC and FOOD

Says UBC founder F. Paul Pacult: “If you want to have fun this fall, you’ll come to Ultimate Blast and learn about world-class beverages. Period.”

TICKET INFORMATION: Tickets for Ultimate Blast are available now. VIP tickets cost $175.00 each; entrance at 5:30pm; General Admission tickets cost $125.00 each; entrance at 6:30pm. Media preview will be 5:30pm - 6:30pm. The Ultimate Blast ends at 9:30pm. PLEASE NOTE: Those who act fast can take advantage of the 30% off ADVANCE PURCHASE DISCOUNT available until September 15, which brings VIP tickets to $122.50 each and General tickets to $87.50 each.

EVENT SNAPSHOT: ULTIMATE BLAST
Friday, October 14, 2011
Marriott Marquis Hotel in the Broadway Ballroom
1535 Broadway @ 45th St., NYC
Media Preview: 5:30pm - 6:30pm (manuela(at)savonacommunications(dot)com)
VIP Tickets: thru Sept 15 - $122.50; $175.00 thereafter; 5:30 - 9:30pm
General Tickets: thru Sept 15 - $87.50; $125.00 thereafter; 6:30pm - 9:30pm
Advance Purchase Discount: 30% discount thru September 15
Purchase Tickets and More Info at: http://www.ultimate-beverage.com/blast-info

ABOUT ULTIMATE BEVERAGE CHALLENGE (http://www.ultimate-beverage.com)
Ultimate Beverage Challenge (UBC) provides expert evaluation of spirits, cocktails and wines for producers, importers and marketers through its three innovative annual competitions – Ultimate Spirits Challenge, Ultimate Cocktail Challenge and Ultimate Wine Challenge. UBC also hosts a gala consumer, media and trade tasting event, Ultimate Blast, in NYC each fall to showcase the most noteworthy spirits, cocktails and wines.

Ultimate Challenges and Blast inquiries: info(at)ultimate-beverage(dot)com, 1-347-878-6551.
“Like” us on Facebook :http://www.facebook.com/UltimateBeverageChallenge

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Manuela Savona
Savona Communications
(917) 969-1275
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