New York, NY (PRWEB) August 03, 2011
Following explosive growth as an independently run operating division, AlmondNet (http://www.AlmondNet.com) is announcing the spin-off of its Data Division into a stand-alone company called Datonics (http://www.Datonics.com). interclick and Turn are among newly announced partners of Datonics, whose data is being leveraged by industry leading advertising networks, exchanges, demand-side platforms (DSPs) and data management platforms (DMPs).
Datonics provides interclick, Turn, and their marketers with proprietary keyword and segment-based data to facilitate their scalable delivery of high performing, highly-targeted and privacy-sensitive online advertisements.
“We are excited about this launch and Datonics’ partnership with Turn,” said Bill Demas from Turn. “Datonics’ keyword data is frequently a valuable resource for brands whose objective is to connect with consumers who are in-market for new products.”
Michael Benedek, who as President of AlmondNet’s Data Division successfully led the growth of the division, will head Datonics as CEO. “I’m very excited to be embarking on this new path while continuing the development of the partnerships and product offerings that we have built through AlmondNet. Building this business has provided us with the opportunity to work with and launch partnerships with many industry-leading players who are leveraging our data for mutual benefit. Among these partners that I am especially pleased to announce are interclick, a leading ad network and provider of the OSM platform, and Turn, a leading DSP and DMP provider that recently announced the Turn Audience Platform.” said Benedek.
“The spin-off of Datonics is a testament to the growing need for data sources within digital advertising. As this industry evolves, intelligence is increasingly more vital to online marketing success,” said Roy Shkedi, AlmondNet’s CEO and founder.
Datonics is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, life-stage and demographic data. Datonics’ 300+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a Research and Development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com
Established in 1998, the AlmondNet Group is an industry leader and pioneer in privacy-friendly, targeted advertising. The parent company AlmondNet Inc., which has developed an extensive suite of industry-leading targeted advertising solutions and products, is focused on R&D and the licensing of its extensive portfolio of enabling technology and Intellectual Property covering numerous areas of the targeted advertising landscape and ecosystem, including profile based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising. AlmondNet is a board member of the Network Advertising Initiative (NAI). For more information, visit http://www.almondnet.com
interclick, inc. is a technology company providing solutions for data-driven advertising. Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers. The Company's proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. For more information, visit http://www.interclick.com.
Turn has developed the digital advertising industry’s only integrated, end-to-end platform for data and media management. The Turn Audience Platform and Turn Media Platform are currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners – all available in a real-time integrated environment – represent the future of digital advertising. Turn is headquartered in Silicon Valley, California, with additional offices in London, UK, New York, Charlotte, Chicago, Los Angeles, and San Francisco. For more information visit: http://www.turn.com.