Lijit Adds Almost 20,000 New Sites to its Network in July

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Recent Adoption of Lijit’s Advertising Services Fuels 270% Growth in Daily Ad Transactions

Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced that almost 20,000 new sites have been added to the Lijit Network in July 2011. With almost 40,000 sites in total, 160 million global uniques, and 1.8 billion monthly pageviews, Lijit is now ranked a #3 US network according to Quantcast.

Lijit continues to see dramatic adoption of its advertising services, including over 270% growth in daily ad transactions since the start of 2011 and 100% growth in the past 60 days alone. The company is currently tracking 125 million daily ad transactions. Much of this growth has been fueled by the company’s RTB (real-time bidding) platform which was released this past June. Using the platform, publishers get more money and better fill rates from advertisers, while advertisers generate higher returns through better inventory access and targeting options.

“Our network continues to grow at an exponential rate and we continue to see very little publisher attrition even though we require no upfront commitments and no long-term contracts,” said Todd Vernon, founder and CEO of Lijit Networks. “Publishers view Lijit as a true partner who not only provides advertising services but also audience analytics and other tools that help them become a better business by engaging their readers and building revenue.”

To support Lijit’s recent growth, the company has hired over 25 new employees in publisher development, operations, and engineering since its latest round of financing in April 2011. An additional 20 employees will be added by end of year. The new hires will allow Lijit to continue providing the same high level of innovation, service, and support that publishers have come to expect from Lijit.

About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 40,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at http://www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

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