Anaheim Community Takes Steps to Combat Underage Drinking

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Anaheim Police Department Teams with Harbor Distributing, LLC and Heineken USA to Promote Awareness and Responsibility at the National Night Out Event

The Anaheim Police Department today announced its plans to collaborate with Harbor Distributing, L.L.C. and Heineken USA in an effort to remind local citizens of the importance of the responsible consumption of alcohol throughout the year. During the 28th annual “National Night Out” against crime event, the Anaheim Police Department will provide parents with the Health Alliance on Alcohol’s “Facts & Conversations” book series, a resource to help them educate their children and start the potentially challenging conversations around underage access to alcohol.

“National Night Out” is designed to heighten alcohol, drug and crime prevention awareness; increase participation in anti-crime efforts; strengthen police and community partnerships; and alert criminals that neighborhoods are organized in their effort to fight crime. Anaheim’s National Night Out will be held on August 2, with a community celebration being held between 5:00 p.m. and 8:00 p.m. at Eucalyptus Park, Anaheim Hills, California.

The Health Alliance on Alcohol “Facts & Conversations” book series is part of a national education initiative to reduce the underage consumption of alcoholic beverages through parent/child communications. The booklets are designed to provide parents with techniques to initiate the difficult conversations with their children about alcohol. Booklets covering peer pressure and alcohol and college will be available at the Anaheim Police Department booth during the “National Night Out” event. The complete nine-part book series -- available in both English and Spanish -- can be viewed, downloaded or ordered for free at

“We are pleased and honored to be working with Harbor Distributing, L.L.C. and Heineken USA again the year reminding people about being responsible when consuming alcoholic beverages. We appreciate their partnership and are appreciative of the educational materials they provide on this important issue”, said Anaheim Police Chief John Welter.

“We are proud to partner with the Anaheim Police Department and Heineken USA for the third year in a row to promote the prevention and education of alcohol access in the hands of minors; and showcase the Health Alliance on Alcohol Booklets to the community,” said Tom Reyes, President of Harbor Distributing. “National Night Out is a great event for the community providing valuable information to people of all age groups.”

“Awareness is a crucial component to Heineken USA's effort to educate consumers and ensure responsible consumption of our products,” said Dan Tearno, Chief Corporate Relations Officer, Heineken USA. “We're proud to partner with the Anaheim Police Department and Harbor Distributing, L.L.C. to share the Health Alliance on Alcohol program with the Anaheim community in an effort to start conversations between parents and teens on alcohol issues."


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