I see tremendous potential for ShopCity.com to own the long tail of local search and leverage its industry-leading platform to generate stable recurring revenue and become the leading online marketing utility used by millions of local businesses.
Palo Alto, California (PRWEB) August 02, 2011
ShopCity.com, a network of more than 8,000 local marketplaces in the United States, Canada, Europe and abroad, is proud to announce the appointment of Australian dot-com pioneer Steve Outtrim to its board of advisors.
The move comes as ShopCity.com leaves the product development phase and prepares for rapid growth, including the hiring of a seasoned management team, the launch of hundreds of new markets and a major increase in the size of its sales, engineering and customer support divisions.
The company is assembling a team of world-class advisors to help it navigate the transition from an angel-funded start-up to a major contender in the local online marketing arena, and to leverage the tremendous intellectual property and robust platform it has developed since it was founded in April of 2008.
In 1996, at the age of 23, Steve Outtrim became the youngest CEO of a public company in Australia's history when his company, Sausauge Software - makers of the HotDog web editor, IPO'd. Rupert Murdoch held the previous record for youngest public CEO since the 1950s. At its peak, Sausage Software had a market cap of $1.7 billion, and 1,200+ employees.
Steve is assisting ShopCity.com in an active, ongoing capacity with a specific focus on team-building, capital financing and market development.
Steve Outtrim is a perfect fit for the company with his experience in transforming a bootstrapped, two-person business into a profitable global internet enterprise with more than 3 million customers in over 200 countries.
“I see tremendous potential for ShopCity.com to own the long tail of local search and leverage its industry-leading platform to generate stable recurring revenue and become the leading online marketing utility used by millions of local businesses. The company is in a strong position to act as an engine of economic growth fueled by small business in these challenging times,” Outtrim said of his involvement with ShopCity.com.
“We are very fortunate to have someone as accomplished as Steve join our board. Steve literally built the foundation of the internet by providing web developers with the tool they needed to create many of the first websites through his HTML editor. He was one of the first to recognize the potential of the web as the ultra-efficient distribution mechanism that we all now see it as, and he pioneered many other firsts on the internet. He inspired thousands of young internet entrepreneurs with his super-success, including one of our own team members who hails from Australia” said Colin Pape, founder of ShopCity.com.
In addition to his advisory role, Steve continues to serve as director of Majitek, an enterprise software company he founded, and contributes to several non-profit organizations, including Reallocate.org, of which he is a founding board member.
Raised in Wellington, New Zealand, Outtrim spent part of his childhood in England prior to relocating to Melbourne, Australia when he was nineteen. He is now based in San Francisco.
ShopCity.com's 8,000 local marketplaces including ShopPaloAlto.com, ShopBuffalo.com, ShopCorona.com and ShopBirmingham.com connect local businesses and consumers in a way that strengthens the local economy and helps shoppers 'put their money where their house is' by enabling them to shop online within their community. The company's innovative exclusive partnership model enables media companies such as The Buffalo News (owned by Berkshire Hathaway) to provide local businesses with an online solution that is more effective than other alternatives such as Groupon and Yelp.
# # #