Carlsbad, CA (PRWEB) August 03, 2011
Designer Protein, LLC — an industry leader in developing whey protein based nutrition products, including Designer Whey® Protein Powder, Designer Whey Protein2GO®, Aria® and The Biggest Loser® Protein, announces the launch of Designer Whey® protein bars in three flavors: Triple Chocolate Crunch, Peanut Butter Crunch and Chocolate Caramel Crunch.
According to Designer Protein’s Chief Executive Officer Cyrill Siewert, “We are thrilled to introduce Designer Whey® protein bars to all of our retail partners. Initial response from buyers as well as consumers has been extremely positive. Designer Whey® products are knows for great taste. Our new bars taste terrific. We are confident Designer Whey® protein bars will gain significant share in the fast growing on-the-go nutrition category.”
He added, “We are committed to delivering the highest levels of product quality and taste, as well as producing the best tasting, freshest and most functional bars in the marketplace.”
Director of Marketing Deana Jacobsen also commented: “Designer Whey’s new protein bars are the perfect mid-afternoon snack – they’re much healthier than candy bars and have none of the artificial sweeteners or the high calories typically found in protein bars.”
Designer Whey® bars are a nutritious, great-tasting addition to the protein bar category with the following:
- 10g of protein to help control cravings and increase muscle tone
- Low in calories – under 170 per bar
- Added Calcium and Vitamin D to maintain and rebuild healthy bones
- B Vitamins to help keep your energy up
- Naturally flavored & sweetened
ABOUT WHEY PROTEIN
Whey protein is naturally derived from milk and quite possibly the most perfect protein when it comes to refueling the body. Whey’s ‘building blocks’ also known as ‘the essential amino acids’ are vital to recovery and performance.
DEDICATED TO RESEARCH
Designer Whey® has spent more than $10 million on research to find the perfect blend of nutritional whey protein with great taste.
Active people who use Designer Whey protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.
Media members looking for additional information on Designer Whey's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover delicious protein shake recipes.
ABOUT DESIGNER PROTEIN LLC
Designer Whey Protein™ is a leading brand of protein powder products and a pioneer in the sports nutrition market since the early 1990's. Designer Whey has broadened its line in 2011 by launching ready to drink protein shakes and is now introducing nutrition bars that carry on the brand's tradition of great tasting, best in class products. Designer Protein, LLC also offers the popular Aria™ women's protein product and is licensed to sell protein products under The Biggest Loser™ trademark of NBC Universal. Please visit http://www.designerwhey.com.