inMotionNow, A Content Review and Approval Management Solution to the Enterprise, Announces New Client: Build-A-Bear Workshop

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Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, has selected inMotionNow’s Approval Workflow Solution to manage their creative content review and approval process.

“Build-A-Bear Workshop has enjoyed tremendous expansion and we needed a way to manage the rapidly growing amount of creative content being produced.”
- Carla Amschler, Marketing Director

Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, has selected inMotionNow’s Approval Workflow Solution to manage their creative content review and approval process.

“Build-A-Bear Workshop has enjoyed tremendous expansion and we needed a way to manage the rapidly growing amount of creative content being produced,” said Build-A-Bear Workshop Direct Bear Marketing Director, Carla Amschler. “We selected inMotion because they have unique experience and technology that enables them to support the complexity of enterprise-level business. They were also were ready to work hand-in-hand with our company to deploy the solution.”

Build-A-Bear Workshop is using inMotion to streamline the approval process of their marketing content, such as direct mail and point-of-sale flyers, plus interactive content like their email marketing, web landing pages, and product promotion.

“We’re very excited to be working with Build-A-Bear Workshop,” said Rob Munz, president of inMotionNow. “Recognized as one of the 100 Best Companies to Work For by FORTUNE Magazine, Build-A-Bear Workshop understands that streamlining the approval process minimizes employee stress and ultimately leads to a team that is more creative and productive.”

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide.

About inMotionNow
inMotionNow is a leading enterprise approval workflow solution for print, video, and interactive content, facilitating efficiency and productivity in the creative approval process. InMotionNow’s cloud-hosted solution enables companies to manage and track creative content and projects in a centralized location. inMotionNow users can review and markup proofs online and deliver approval back to the creative professional in minutes, from any internet-enabled device or through the inMotionNow app for iPhone and iPad.

About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com®. The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

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Mary Munz
inMotionNow
(919) 678-8118
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