“CLiP answers publishers’ increased demands for a more extensive premium video content solution, creating incremental revenue opportunities." -DBG Chief Product Officer Matthew Corbin
New York, NY (PRWEB) August 04, 2011
Digital Broadcasting Group (DBG), the leading creator, producer and distributor of premium video content across digital media, today announced the immediate availability of the DBG Content Library Platform (CLiP). CLiP is a turnkey content syndication solution that provides publisher partners with DBG’s vast content library and a suite of management and technology tools to engage digital audiences, allowing publishers to capitalize on the market for video ad inventory and engage online audiences.
At launch, DBG’s CLiP solution has been chosen by a number of publishers, including Technorati and Ology.
Through CLiP, publishers have access to two valuable assets:
- A massive content library with more than 20,000 original and licensed premium videos made exclusively for the web — CLiP partners will have access to such ground-breaking DBG hit programs as The Confession, starring Kiefer Sutherland, and ControlTV, produced by Seth Green, as well as a diverse range of premium licensed video. The result? An expanded, monetizable library of targeted, relevant and regularly refreshed premium video content verticals carefully curated by DBG. DBG also offers custom programming options for publishers looking to create and develop relevant video programming for their audiences. .
- Customizable video player and technology & management support — For publishers that aren’t already equipped with built-in video players, CLiP offers all the necessary technology and management tools, including a customizable video player, hosting, data and analytics and sales support – with which publishers can have complete control over their new video inventory.
“DBG CLiP is another step in our company’s strategic vision – to help publishers and marketers engage audiences with premium video content online,” said DBG CEO Chris Young. “We live in a world more reliant on quality digital content than ever before. Through CLiP, we can help publishers open the online video floodgates and capitalize on this new reality.”
“With more than 80% of web users viewing video regularly, the cost to develop and program premium content on a regular basis is often the biggest deterrent for publishers of every size,” said DBG Chief Product Officer Matthew Corbin. “CLiP answers publishers’ increased demands for a more extensive premium video content solution, creating incremental revenue opportunities.”
To learn more about CLiP and DBG’s complete array of digital video product and content offerings, visit http://www.dbg.tv.
Digital Broadcasting Group (DBG; http://www.dbg.tv) is the leading creator, producer, and distributor of premium video content across digital media. DBG’s Emmy Award winning in-house production team has created compelling original programming for such blue-chip brands as Infiniti, Hewlett Packard, Ford, Sprint, Mars, the U.S. Air Force, Kimberly Clark, Unilever, and Coca-Cola. Through its comScore rated top 5 video syndication capabilities, comprised of close to 107 million monthly unique visitors, DBG distributes advertisers’ pre-roll inventory as well as original web programming across 2,600 publishers. DBG, with offices in New York, Chicago, Los Angeles, San Francisco and Dallas, was launched in 2007 by online video advertising pioneer Chris Young, former VH1 producer Joseph Gomes, award-winning producer Gregg Backer, and digital media veteran Rick Kleczkowski.
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