If you have a website, your potential customers will find your business. If you don't, they'll find your competitors.
Manhattan Beach, CA (PRWEB) August 08, 2011
Brandon Yanofsky of BlistMarketing.com, an online relationship marketing company specializing in small business website design and small business internet marketing, recently discussed why small businesses must have a website.
In his article, “Why Have a Website For Your Business,” Brandon laid out the three benefits of websites:
1. “People are looking for your product/service online.”
People are now using search engines to find products and services. The only way a small business can appear in the search engine results is if they have a website.
“If you have a website, your potential customers will find your business. If you don’t, they’ll find your competitors.”
2. “People are looking for YOU online.”
In addition to searching for products and services, consumers are also using websites to get in contact with small businesses. If they need a phone number, they won’t look in the Yellow Pages. Instead, they search for the company’s website.
“When [a plumber’s] customer had a leak in their house, they went online looking for his phone number. But because he didn’t have a website, his customer wasn’t able to find his phone number and called his competitor instead.”
3. “It’s the best way to spend your marketing budget.”
Out of all the advertising and marketing methods available to businesses, websites are the most effective and efficient. Compared to other forms of advertising, a website is much cheaper but yields more results.
“One of my clients was spending thousands a month on advertising. When they finally got a website, they stopped running the advertising and still had more clients. They lowered their costs and increased their revenue.”
Small businesses interested in creating a small business website should read Brandon’s other article, “How to Create a Small Business Website.”
BlistMarketing.com provides numerous Internet marketing services, including content production, email marketing, website design, and search engine optimization. They also produce internet marketing books and online courses that teach small businesses how to improve their online presence. Their highly read blog also provides free tips to small business owners around the world. They are located in Manhattan Beach, CA.
Brandon Yanofsky is a successful relationship marketing consultant, having worked with numerous Internet companies, startups, and small businesses. In addition, he has written for a number of Internet Marketing Blogs, including Copyblogger.com, Problogger.com, Under30CEO.com, YoungPrePro.com, and MakeALivingWriting.com.