Social intelligence speaks not only to a rapidly evolving breed of technologies but also to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it.
Evanston, Illinois (PRWEB) August 07, 2011
Gleanster today announced the publication of a new Gleansight benchmark report, called Social Intelligence. The term is being increasingly used to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web.
Drawing from the experiences of 387 companies, the report offers a comprehensive look at how Top Performers are harnessing the power of next-generation social media monitoring tools and capabilities around analyzing and integrating voice-of-the-customer data to generate actionable insights as well as to reduce risk, improve marketing and enhance customer relationships.
“Social intelligence speaks not only to a rapidly evolving breed of technologies but also to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it,” said Jeff Zabin, research director at Gleanster and co-author of the new report.
The benchmark report, which can be downloaded for free, is 28 pages and consists of seven sections: Topic Overview, Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Stories and the Vendor Landscape. The latter section includes descriptions and analyst commentaries for 39 solution providers. It also includes comparative rankings across four key dimensions of evaluation: Ease of Deployment, Ease of Use, Features and Functionality, and Overall Value.
As with all Gleanster research, vendor rankings are determined by the experiences of industry practitioners and not by analyst assessment or opinion. The solution providers that received the highest scores for Ease of Deployment are: Alterian, Radian6 and Infegy, followed by Lithium, Sysomos, Sentiment Metrics, Visible Technologies, Converseon and Cymfony. The solution providers that received the highest scores for Ease of Use are: Radian6, Alterian and Lithium, followed by Sentiment Metrics, Visible Technologies, Infegy, Crimson Hexagon, Attensity and Sysomos. The solution providers that received the highest scores for Features and Functionality are: Attensity, Visible Technologies and Converseon, followed by Sysomos, Crimson Hexagon, Lithium, Alterian, Cymfony and Radian6. Finally, the solution providers that received the highest scores for Overall Value are: Radian6, Alterian and Converseon, followed by Attensity, Visible Technologies, Lithium, Infegy, Sysomos and Crimson Hexagon.
The full report can be downloaded here.
Gleanster is a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of thousands of industry practitioners, is predicated on five guiding principles: specificity, objectivity, brevity, clarity and openness. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit http://www.gleanster.com.