Second Annual RFID Journal LIVE! Latin America Event to be Held in Mexico City

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The conference will highlight how companies across Latin America are using RFID technology to improve their operations and bottom line.

RFID Journal announced today that registration is now open for RFID Journal LIVE! Latin America (LatAm) 2011 (http://www.rfidjournalevents.com/latam), which will focus on radio frequency identification, and how the technology has been deployed at leading companies across all industries throughout Latin America. The conference and exhibition, which will offer presentations both in English and in Spanish, will take place on Nov. 29-30, 2011, at Centro Banamex, in Mexico City, Mexico.

Radio frequency identification is being utilized to track assets, manage inventories, improve customer service and much more. This unique event, produced by RFID Journal in partnership with LOGyCA, will showcase leading end users presenting powerful educational case studies. This year's program will highlight how businesses and organizations are employing RFID, and where they are achieving real benefit today. What's more, attendees will have the opportunity to view demonstrations of some of the latest RFID innovations.

"Our first annual LatAm event, held in Bogotá, Colombia, saw a great turnout of end users who were very engaged and eager to learn how RFID is delivering real business value today," said Mark Roberti, RFID Journal's founder and editor. "We believe that businesses in Mexico and around the region will benefit from the new end-user case studies being featured this year." LIVE! LatAm is the one event at which attendees can learn how RFID is being put to work at companies and organizations throughout Latin America.

For more information, please visit the RFID Journal LIVE! LatAm Web site, http://www.rfidjournalevents.com/latam, or contact Attendee Registration at LatAmReg@rfidjournal.com or +1 (631) 249-4960.

About LOGyCA
For the past 20 years, LOGyCA has focused on delivering the tools and capabilities that enterprises need to successfully establish collaboration initiatives within their value networks. Through innovative educational, technological and applied research offerings and consulting services, LOGyCA has worked with more than 17,000 small, medium and large companies in Colombia and throughout Latin America. LOGyCA's five-acre EPC RFID research campus in Bogotá—the largest of its kind in Latin America—includes warehouses, retail outlets, and residential and medical buildings, and provides the ideal environment for applied research in technology and logistics best practices. CLI, an initiative of LOGyCA and the MIT Center for Transportation and Logistics, is part of the MIT Global Scale Network. CLI is an internationally renowned center of excellence for logistics, transportation and supply chain research and education, enabling innovation and economic growth in Colombia and Latin America. CLI foments the innovation and economic growth of Colombia and Latin America, through research and education in transport, logistic and value networks.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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Mark Roberti
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