Detroit Red Wings Team Up With Sportsdigita to Launch State-of-the-Art Ticketing Portal

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NHL's Original Six team, the Detroit Red Wings, work with Sportsdigita to release their 2011-12 season ticket plan information in a cutting-edge and interactive manner.

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The Red Wings have capitalized on driving all of their online real estate to the newly released website - the latest interactive trend of viral season ticket sales.

The Detroit Red Wings have teamed up with the sports marketing digital creative agency, Sportsdigita, to develop a 2011-12 season ticket plan microsite. Based on the rich tradition of the franchise, the interactive site opens with a thrilling introductory video, preceded by a unique visualization of the top Red Wings stars in 3D motion, followed by an immaculate view of inside Joe Louis Arena from any projected seat in the building. With the innovative site, the Red Wings have capitalized on driving all of their online real estate to the newly released website – the latest interactive trend of viral season ticket sales.

The website, which houses all information pertaining to the Red Wings 2011-12 season ticket plans, allows the consumer to not only explore the full pricing and benefits of becoming a season ticket holder, but also see the actual view from the seat of their choice within Hockeytown’s Joe Louis Arena using DigitAR technology. Fans can interact directly with the Red Wings’ ticket office through a live chat feature, forward the site to friends, and even be directed right to where they can purchase the ticket plans online. Addicted to your smartphone? No problem – the website was built to be mobile-friendly to all phone operating systems, and can be accessed from anywhere. The site can be found at

Season ticket holders are the life of any sports team, and the most crucial revenue source. By creating a cutting-edge and unique viral piece the Red Wings, who worked with Sportsdigita in order to design the marketing campaign and build out the engaging and interactive site, are setting themselves apart from those teams without exciting content to not only attract a larger audience of current and prospective ticket holders than ever before, but retain a consistent flow of leads that the site collects in its backend, all within an online platform that is live and accessible 24/7. “When I was with the Tampa Bay Lightning, we moved our season ticket renewal piece from the mailbox to inbox and received an overwhelming, positive response from our current season ticket holders and fans,” says Sportsdigita’s President and former Senior Vice President and Director of Corporate Communications for Tampa Bay, Angelina Lawton.

Sportsdigita is a sports marketing digital creative agency specializing in the latest interactive technologies, focusing on revenue generation for professional sports teams. Based out of Minneapolis, the agency made up of former sport executives strives to develop and implement new strategies, as well as share best practices from each of the major sports leagues. Sportsdigita provides its clients with integrated and personalized campaigns that involve: web development, social media initiatives, and mobile capabilities to cost-effectively reach their fans, partners and prospects. For more information, please contact Angelina Lawton at 612.801.8111 or alawton(at)sportsdigita(dot)com.


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Angelina Lawton
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