Local Guerrilla Marketing is committed to educating local business how to utilize guerrilla statistics and tactics to capitalize on the fastest growing form of marketing today; mobile marketing.
Fort Lauderdale, FL (PRWEB) August 10, 2011
Join this interactive two-day Local Guerrilla Marketing Expo led by industry Icons Ira Rosen and Corey Sanchez to acquire effective strategies for the mobile campaigns. CEO of Local Guerrilla Marketing, Wendy Stevens says, "The global mobile advertising market will be valued at over $16 billion by the end of 2011." Stevens says "We are thrilled to showcase two of the top mobile marketers in the industry, Cory Sanchez & Ira Rosen." Discover how companies like Converse, Goodyear, HP, Microsoft, Nokia, SKII, Tiffany’s, Verizon, Walmart, and more have successfully grasped the intricacies of reaching out to their consumers via mobile, video and social media. Through in-depth case studies and real-world solutions, learn how to incorporate mobile into an overall local marketing strategy today and engage customers in a highly personalized manner. Be equipped with the skills to create an exhilarating mobile experience for all customers, reinforce branding and tap into the potential of mobile commerce and local location based engagement. By the end of the Local Guerrilla Marketing Expo conference, each attendee will be able to successfully integrate mobile with both new and traditional media and translate this into measurable, trackable results!
Insights
Who is the mobile consumer?
What gender differences and similarities exist in buying behaviors?
What research, analysis, case studies are available?
Engagement
How are brands addressing the need for a multichannel approach?
What does engagement mean in different industry verticals?
How is mobile supporting the growth of social media?
Personalization & Privacy
Are these two sides of an argument?
What is the role of behavioral targeting?
How will brands take advantage of the rise of permission marketing?
The Efficient Marketplace
What are the emerging business models in mobile marketing?
How will local business make money in the new world where the customer has control?
Mobile Advertising: What's Working, What's Not and Why this Year is Breakout
With more than $2 billion in mobile advertising revenue clocked last year through mobile Web, mobile applications, SMS and mobile video, expectations are high for 2012 numbers: a doubling or even more. The reasons are many, chief among them a broader understanding among Fortune 500 advertisers and beyond that they need to be where consumers are: on mobile. Inventory on mobile publisher sites is up, ad units are getting more sophisticated and engaging, and ROI is increasingly being proved on calls to action. Indeed, this is the Golden Age of Mobile Advertising and it is happening at the Local Guerrilla Marketing Conference.
In this session, learn:
Speakers:
Wendy Stevens, CEO Local Guerrilla Marketing
Justin Handley, National Director of Project Management LGM
Blake Goodwin, National Director of Video SEO
Corey Sanchez, National Director of Mobile Marketing
Moderator:
Roger Curwin, Former CEO & Chairman of CCA
There will be a live event on August 19th-21st in Fort Lauderdale Florida
CEO of Local Guerrilla Marketing, Wendy Stevens has co-authored two bestsellers with Jay Conrad Levinson and a trusted authority on Small Business Marketing and Search Engine Optimization. Besides Local Guerrilla Marketing, Wendy Stevens has a bestseller on Amazon Reverse Google Marketing. Guerrilla Marketing To Women will be published in 2012. Wendy Stevens as a keynote speaker has spoken in front of thousands on such topics as Social Media, Video Search Engine Optimization and Small Business Marketing. Learn more at LocalGuerrillaMarketing.com
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