Lower East Side New York To Host “Apple Day National Apple Pie Eating Championship” During Annual Apple Day Celebration

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The Lower East Side Business Improvement District will crown the National Apple Pie Eating Champion where a National record will be set on September 18, 2011 in the heart of The Big Apple.

The Lower East Side Business Improvement District (http://lowereastsideny.com/) will sponsor The Apple Day National Apple Pie Eating Championship on September 18, 2011 at 2:00 p.m. where a new National Apple Pie eating record will be established at the 4th Annual Apple Day festival. All Pro Eating Promotions (http://www.CompetitiveEaters.com) will sanction the competitive eating contest and handle all contest related activities. The contest will award prize money to the top three finishers in the amounts of $500.00, $300.00 and $100.00. An additional $100.00 will be awarded to the highest finishing local resident.

“NYC Apple Day is a great way to pay homage to our past history of the Lower East Side being an apple orchard while at the same time creating a fun, free event for people of all ages to enjoy,” said Mark Miller, president of the Lower East side Business Improvement District. “My hope is to provide a great event for our community while at the same time attracting new people to discover our unique neighborhood that is hip, happening, and historic.”

Todd “The Hungry Genius” Greenwald, chairman of All Pro Eating Promotions, commented, “I cannot think of a better location or a more suitable event than Apple Day where a new National Apple Pie Eating Champion will receive the honors presented to them. After the pie crust settles in The Big Apple on September 18th, and the new National Apple Pie eating record is announced, the Lower East Side of New York will loudly proclaim that this neighborhood has always been as American as apple pie and that this historic location should be the apple of every American’s eye!”

All Pro Eating Promotions will be featuring several Professional Competitive Eaters including Virginia resident “Munchin” Mike Longo who holds Competitive Eating titles in hamburgers, pizza, chicken wings, meatballs and latkes in addition to Patrick "The Viper" Viviano who has numerous records and titles. The contest is open for registration and anyone who is interested in participating - both Professionals and Amateurs can find more information on the All Pro Eating Promotions website or by contacting Todd Greenwald via email (Commissioner(at)TheNCCEA(dot)com).

The Lower East Side Business Improvement District’s NYC Apple Day 2011 which is free and open to the public, celebrates the delicious and historic apple in several different ways. The Lower East Side Business Improvement District’s Executive Director, Bob Zuckerman said, “There is something for everyone at NYC Apple Day, from food, to competitions to family activities and music. We expect this year to be the biggest apple celebration on record in New York City where local restaurants, businesses, and upstate farmers will be participating and offering apple themed sensations.”

About The Lower East Side Business Improvement District
Established in 1992, the Lower East Side Business Improvement District (LES BID) is a non-profit economic development organization created to revitalize the Orchard Street Shopping District while preserving its unique and diverse character. Today, the LES BID is a community of over 500 merchants and property owners managed by a Board of Directors and consisting of local merchants, property owners, residents and elected officials. The LES BID promotes the local businesses, develops events, and provides community beautification services. For more information about the Lower East Side, visit http://www.LowerEastSideNY.com.

About All Pro Eating Promotions
Founded in 2004, All Pro Eating Promotions has sanctioned over 160 major competitive eating contests and exhibitions throughout the United States, Canada, Germany, Japan, and the Philippines. All Pro Eating Promotions' Eatertainers/performers, events, contests and personalities have been featured in major newspapers, magazines, television shows and other media around the world. All Pro Eating Promotions is also home to the Nation’s only Collegiate Competitive Eating sanctioning body – The National Collegiate Competitive Eating Association. More information can be found at http://www.CompetitiveEaters.com and http://www.TheNCCEA.com

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