Atlanta, Ga (PRWEB) August 17, 2011
Leigh Walker Books has today announced the release of Social Media Leadership: How to Get Off the Bench and Into the Game, authored by business leader and serial entrepreneur, Michael F. Lewis.
In this practical guidebook for businesses, Lewis relates the evolution of his own social media awareness from “sleeping in the back pew,” as he puts it, to full-fledged evangelism for the global phenomena that is changing the way the world does business. Lewis shares his own lessons learned along the way as well as abundant examples and best practices of those companies who are successfully using social media to build their businesses and their brands.
In an advance preview, American business leader and former President and CEO of Atlanta Olympic Games, William Porter “Billy” Payne observes that Social Media Leadership gives “a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating ways to use social media.”
Unlike many other books on the subject which are too academic or excessively focused on theory, Social Media Leadership is accessible, jargon free, and packed with usable tips and actionable advice on areas like customer service, reputation management, group buying, online community building, policy and governance, and many more. The book attacks specific problems that companies face in the age of social media as it transforms marketing, sales, and customer relationships. The author speaks with authority and enthusiasm in arguing that the time for taking your social media strategy from idea to action is now.
Lewis lays out the stages of a successful social media strategy and includes guest writing from legal, academic and business experts to explain how social media marketing works and how it connects to the real bottom line. Social Media Leadership will inform, inspire, and leave the reader eager to get into the game.
The 5 x 8.5 Paperback in the Business category is now available worldwide on book retailer website Amazon for a suggested retail price of $14.95. The Kindle version of Social Media Leadership will be available from Amazon in in late August.
About the Author:
Michael F. Lewis is an innovator and serial entrepreneur with more than 30 years of experience in forming, financing and profitably leading successful companies. Since 2007, he has channeled his energies on social media and social commerce by co-founding both Social Strategy1 and OfficeArrow.com, while over the last 15 years serving as Chairman and CEO of ILD Corp. He is an active alumnus of The Wharton School, University of Pennsylvania, and is a recipient of numerous CEO and leadership awards. For more information, and to contact the author, visit http://www.socialmedialeadershipbook.com.
About Leigh Walker Books:
Leigh Walker Books is an independent press and member of the Independent Book Publishers Association. The company offers manuscript editing, full-service cover design, print brokering, pre or post-pub promotional artwork, interior or cover file formatting for POD applications, assistance with securing reviews, marketing services, distribution services, digital text platform conversion, and assistance with self-publishing.
Retailers and distributors contact: sales(at)leighwalkerbooks(dot)net