MediaMind to Offer Dynamic Creative Solutions for Video Advertising

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Partnership with Impossible Software to enhance Optimization Capabilities with Customized Video Ads

Video and Dynamic Creative are two leading trends proven to increase advertising impact. Combining the two creates an extremely powerful way to deliver marketing messages

MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today announced a joint partnership with Impossible Software, a leading provider of dynamic video technology. The partnership will enable MediaMind to extend its video capabilities with innovative realtime In-Stream and In-Banner video solutions.

Utilizing MediaMind’s unique Smart Versioning creative optimization tool and Impossible Software’s Realtime Video Server, advertisers can create customized video ads with endless options for video versioning that includes text, images, sound and video at runtime.

“Video and Dynamic Creative are two leading trends proven to increase advertising impact,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “Combining the two creates an extremely powerful way to deliver marketing messages.”

“TV ads have always connected viewers on an emotional level,” said Torsten Appel, CEO of Impossible Software. “Now, customized video ads can enhance that even further by creating a highly personal experience for the user.”

The new partnership will allow marketers to instantly update and distribute creative video messages based on any combination of geographic, behavioral or demographic data. Ads can be dynamically optimized and personalized with up to date price points, store locations or marketing messages. Video ads may also be modified with realistic looking dynamic 3D product placements within the clip.

For more information on MediaMind, visit and Impossible Software’s advertising products, visit

About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.

About Impossible Software
Impossible Software is a pioneer of realtime and web-scale video modification and streaming technologies. Founded in 2008 and based in Hamburg, Germany, the company is providing technologies to deliver realistic looking interactive and personalized in-video advertising formats.
The service from Impossible Software allows content owners, publishers, advertising providers and end users to define specific areas in their video content, which are then enriched in realtime with individualized advertising or any other digital content.

North America Media Contact:
Alice Suh
T: 646.723.1922
M: 347.414.4660

International Media Contact:
Lianne Schneider
T: 972.9.776.0889
M: 972.523.776844

North America Impossible Software Contact:
Dan Greenberg
Impossible Software
T: 1.781.240.0460

International Impossible Software Contact:
Torsten Appel
Impossible Software
T: 49.40.278837.123
M: 49.172.4000.882

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Alice Suh
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