We’ve got the circle ‘R’ now, and that’s a really valuable piece of intellectual property for our young company, as we continue to build the brand globally with new sales partners.
Chicago, IL (PRWEB) August 16, 2011
BEERTAG LLC is pleased to announce that the company was issued a registered trademark on August 2, 2011 by the United States Patent and Trademark Office (USPTO) for the mark of BeerTAG®.
The company will discontinue the use of the “TM” symbol for the BeerTAG mark and proudly replace it with the “®” symbol on all products, packaging, and marketing materials.
The BeerTAG Bottle Marker is an exciting new patent pending product which fits over the bottleneck to help solve the common problem of “Which beer is mine?” The news comes at an opportune time, as new football-themed product designs are now available for order by retailers on the company’s online wholesale shop.
BeerTAG is currently drawing a great amount of interest from potential global sales partners throughout the United Kingdom, Europe, South Africa, Australia and New Zealand. Thanks to the services of Chicago intellectual property attorney Natalie A. Remien of Remien & Associates PC, the newly registered trademark will further establish brand recognition across the U.S. and global markets.
“We’ve got the circle ‘R’ now, and that’s a really valuable piece of intellectual property for our young company, as we continue to build the brand globally with new sales partners,” said Matthew Lee Rosen, founder of BEERTAG LLC. “It’s exciting for us, and exciting for our fans as well. We know light beer consumers absolutely love BeerTAG, and we’ll make our products more available to them as we grow.”
In the past 12 month period, BeerTAG has added over 3,300 fans on Facebook, and generated website visitors in more than 115 countries. The large global reception has defined BeerTAG as creator of the world’s most popular Bottle Markers.
The company has been reaching out to on-premise beer advertisers and off-premise retailers, while testing BeerTAG products at select bars and convenience stores in the Chicago and Tampa markets. Additionally, BeerTAG offers many of its popular Bottle Marker designs for purchase on t-shirts in its online apparel store.
BEERTAG LLC is a Chicago-based company incorporated in January 2010. The company’s goal is to make its flagship product, the BeerTAG Bottle Marker, available as a free promotional product to consumers in over 10,000 bars in the U.S. within the next three years, and land on the shelves of retail stores across the nation.
Confusing one's beverage is not only an embarrassing experience, but it can also expose a person to obvious health risks. According to a study conducted in April 2010 by BEERTAG LLC and Los Angeles-based United Sample Inc., 32% of all beer drinkers in the United States either peel or tear the label off their bottle, just so they know it's theirs. An additional 46% place their bottle down in a specific spot, so nobody else drinks it by accident.
Created in a variety of colors and designs, the BeerTAG Bottle Marker provides a simple solution for consumers while creating a new and unique opportunity for advertisers. Specifically, BeerTAG allows beer advertisers a one-of-a-kind opportunity to promote their brands directly onto a competitor's product in the on-premise environment.
To learn more, visit http://www.beertag.com.