Local Guerrilla Marketing / Mobile Marketing Expo – Aug 19th-21st Westin Hotel, Fort Lauderdale, Florida

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With smartphones forecasted to overtake PC shipments in 2012, mobile marketing is rapidly becoming a necessity for organizations, rather than an optional discipline in their marketing strategy. Local Guerrilla Marketing Mobile Expo is an ideal introduction to Mobile Marketing as an emerging channel, covering best practice and insight, technical issues and insight into customer behavior, all back up by practical examples, case studies and the latest data and results.

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You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join Local Guerrilla Marketing Mobile Expo

Mobile is the hottest marketing tactic going right now. Not feeling it yet, not sure if it’s really time to get on board or not. Join Local Guerrilla Marketing Mobile Expo web panel discussion – Local Guerrilla Marketing / Mobile Marketing Expo – Aug 19th-21st Westin Hotel, Fort Lauderdale, Florida – Register Here For Local Guerrilla Marketing Mobile Expo

Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers.

The Local Guerrilla Marketing Mobile Expo provides an in depth understanding of the mobile marketing landscape, examining the sector’s rapid evolution and considering current and future trends. Focusing on practical skills and cutting-edge case studies, this expo will leave with provide knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.

Who should attend?

This event is ideal for brands, agencies and organizations looking to gain a comprehensive and structured insight into mobile marketing. Primarily aimed at those with little or no mobile experience, it is ideal for anybody looking to develop a broad expertise in this emerging channel.

Benefits of Attending Local Guerrilla Marketing Mobile Expo:

  •     Use the six core disciplines of mobile: sales, promotion, advertising, mCRM, brand engagement, advertising response and mobile experiential
  •     Generate real value through the mobile channel
  •     Develop a strategic approach to define how mobile fits into your customer experience
  •     Use apps and mobile internet to get the message across

Topics Discussed?

Mobile technology – from text and calls to convergent connected devices; how have these technologies developed and how are consumers using them?

Mobile Marketing – case studies and examples to understand the six core disciplines of mobile: sales promotion, mobile advertising, mCRM, brand engagement, advertising response, mobile experiential.

Mobile and Social – these two media channels are growing together to dominate all others in the minds of the next generation of consumers, and in particular, social location. We consider how brands have and can use social location to engage their customers.

mCommerce – From acquisition to transaction, mobile is now a complete end to end channel. From mobile commerce sites, to in-app payments and NFC, we consider how businesses can and must generate real revenue through the mobile channel.

Mobile Strategy – as the mobile channel proliferates in both technology and consumers, a strategic approach to mobile becomes even more imperative. Mobile strategy considers the possibilities for the channel, the business objectives and processes, where customers are in the mobile landscape and the future roadmap.

Mobile Apps and Internet – Many brands have used apps to engage with customers, but what goes in to building the perfect mobile app? The rapid growth of the mobile internet has extended the possibilities even further. How can these powerful tools be deployed to assist brands get their message across and use services in more innovative and convenient ways?

Local Guerrilla Marketing Mobile Expo, August 19th-21st in Fort Lauderdale Florida
CEO of Local Guerrilla Marketing, Wendy Stevens has co-authored two bestsellers with Jay Conrad Levinson and a trusted authority on Small Business Marketing and Search Engine Optimization. Besides Local Guerrilla Marketing, Wendy Stevens has a bestseller on Amazon Reverse Google Marketing. Guerrilla Marketing To Women will be published in 2012. Wendy Stevens as a keynote speaker has spoken in front of thousands on such topics as Social Media, Video Search Engine Optimization and Small Business Marketing.

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Alicia Graffam
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