Nichols and Shah Hired to Lead Innovative Startup Company

Sarasota, FL (PRWEB) August 25, 2011

Sarasota community leader Kristen Nichols and international entrepreneur Shimi Shah are the first members to be hired for a new innovative women’s wellness company. Ziivaa, LLC is bringing the Ziivaa belt to market, a non-invasive and drug-free medical device.

Kristen Nichols has been hired as the Chief Operating Officer and will be overseeing all operations efforts. Kristen brings a wealth of experience from her tenure as a technology executive to her experience in C-level management in the healthcare industry. Her background in business consulting to start-up companies uniquely qualifies her for the COO role. Kristen Nichols currently sits on the board for Girls, Inc.

Shimi Shah has been hired as the Executive Director and will lead international relations and sales. Shimi’s extensive background as an international venture capitalist and entrepreneur bring much needed experience to Ziivaa’s global market approach. Shimi Shah currently divides her time between India, Europe and the U.S.

Ziivaa, LLC is a startup company currently being incubated by ROBRADY capital. It is schedule to launch its revolutionary new product, the Ziivaa belt, in September 2011. It is the first of its kind in addressing the age old problem of menstrual cramping. For more information or to follow the Ziivaa movement visit http://www.ziivaa.com.

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