Manna Pro® Supports Homesteaders with a New Web Site and New Products Designed Especially for this Fast-Growing Consumer Group

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In addition to the new web site, http://www.thehappyhomesteader.com, Manna Pro is offering rebates on qualifying products, holding a Homestead Makeover Contest, and searching for Homestead Experts to share tips and techniques with modern homesteaders.

As more American families embrace the values of simple living, the homesteading movement has moved into many suburban and urban areas. To address the need for products and information that supports the homesteading lifestyle, Manna Pro has launched a new web site at http://www.thehappyhomesteader.com. The web site offers information about raising backyard chickens, rabbits and goats; gardening in small spaces; and composting in a responsible and sustainable manner.

In support of this increasing popular movement, Manna Pro is holding a Homestead Makeover Contest for people who would like to improve their homestead or get a new homestead off to a great start. To enter, consumers need to record a video between two minutes and ten minutes in length detailing why they deserve to win a homestead makeover. They are encouraged to submit footage of their property showing what they would change or enhance to create a perfect homestead. “We want to know what motivates these consumers, and what inspires them to live a more sustainable lifestyle,” says Jennifer Hojnacki, Director of Marketing at Manna Pro. “Whether you envision a vegetable garden and chicken coop, or a dairy goat station and apple orchard, we want to know how having a dream homestead would change your life.” The winner of the contest will receive a homestead makeover consisting of up to $5,000 in products and services during the spring of 2012.

To enter the contest, consumers should fill out the online entry form (available at http://www.thehappyhomesteader.com) and email their video submissions to Manna Pro. The videos will be posted to the Happy Homesteader YouTube channel, and one winner will be selected in November 2011. Official entry rules are listed online.

There is also an opportunity for experienced homesteaders to participate in the contest. People who are already very active in homesteading activities and feel confident in their knowledge can submit a video showing their unique approach to creating a successful and sustainable environment. The entrant who illustrates the most expertise and originality in modern homesteading will receive the opportunity to be Manna Pro’s “Happy Homesteader Expert” throughout the makeover project. The winner of this category will also receive Manna Pro products and merchandise valued at $500.

Also in conjunction with the promotion, Manna Pro is launching two new poultry products: Wipe ‘N WashTM Egg Cleansing Towelettes and Coop ‘N CompostTM Coop Odor Neutralizer. Wipe ‘N Wash is a 25 count, pop-top container of recyclable, biodegradable wipes that can be used to quickly and easily clean eggs. Because the wipes are biodegradable, they can be safely placed in the compost after using them. Each wipe can clean up to 2 dozen eggs depending on how soiled they are. Coop ‘N Compost is a natural product used to neutralize odors and moisture in coops, which extends the life of bedding and enhances living conditions for the flock. As an added benefit, when mixed with manure and compost, Coop ‘N Compost makes the natural nutrients more plant-accessible, which is good for the garden.

For a limited time, consumers can redeem five proofs of purchase from products featured on http://www.thehappyhomesteader.com for $5 cash back, or they can redeem three proofs of purchase to obtain a window cling they can display to demonstrate their commitment to a sustainable homestead. Products featured in this rebate offer include Manna Pro Poultry Products, Select Series Rabbit Products, Manna Pro Goat Products, Calf-Manna® and Sweet PDZ.

According to Hojnacki, families who embrace the homesteading lifestyle are closely connected to the sustainability movement, and pay attention to where their food comes from. “Homesteading consumers may grow much of their own food, keep backyard chickens for eggs and poultry, keep bees for honey, and keep cows or dairy goats for milk and cheese,” she says. “In the limited space of urban and suburban neighborhoods, this requires a lot of organization and planning, and consumers need to have products that perform well and serve multiple needs. Manna Pro wants to be a resource for these families; we want them to trust our advice as much as they trust our products.”

About Manna Pro Products
Manna Pro is dedicated to the care and nurturing of animals and supporting the lifestyle of their owners by producing high-quality nutrition and care products for a broad range of species. Proud to support the modern homesteader, Manna Pro offers a wide variety of products for poultry, rabbits, goats, and many other species found in farms and homesteads. For more information about Manna Pro or any of the fine products in manufactures, please visit http://www.mannapro.com.

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