This is a really cute idea from Nintendo, which combined with the fact One Direction are becoming absolutely huge, makes me think we're onto a real winner here
London, UK (PRWEB) August 21, 2011
X Factor sensation One Direction have created their very own official Nintendo 3DS Mii characters and are launching them for fans to collect from Monday 22nd August. These official gold trouser Miis will be available to collect as QR codes* and Nintendo 3DS users will be able to scan the code with their Nintendo 3DS in order to gather Liam, Niall, Harry, Louis and Zayn’s Mii characters.
The first Mii and QR code available to collect will be Liam’s and will go up on the One Direction Facebook page & Twitter stream from Monday 22nd August. Here fans will be able to find the QR code in order to capture Liam’s personal Mii for their Nintendo 3DS.
As of Friday 26th August you will be able to get your hands on all of the One Direction boys as HMV will be giving away their Mii Characters and QR codes exclusively on postcards, instore with every Nintendo 3DS purchased. Fans will also receive a One Direction T-shirt to celebrate these exclusive Mii’s. Existing Nintendo 3DS owners can pick up their One Direction Mii & QR codes too via leaflets instore only at HMV.
Once you have scanned the official One Direction Mii QR codes, it will be possible for you to take pictures with your favourite One Direction Mii using Augmented Reality and share it with friends. Fans can enjoy viewing images of their favourite One Direction band member from all angles all in full 3D!
"This is a really cute idea from Nintendo, which combined with the fact One Direction are becoming absolutely huge, makes me think we're onto a real winner here. This shows how you can engage more effectively with customers by adding value to a product just through being creative." Tim Ellis, HMV Head of Games.
By activating StreetPass™ on Nintendo 3DS users can exchange Mii character data and game play information with other Nintendo 3DS users as they pass one another during the day. The Mii Maker™ application on Nintendo 3DS means you can either wirelessly import Mii characters from StreetPass™ or via your Wii system. Alternatively you can use the inbuilt camera to take a picture of a person and have an automatic Mii character created.
One Direction’s debut single will be in HMV stores from Sunday 11th September.
Notes to editors
- QR Codes contain all the data needed to recreate a Mii character on a Nintendo 3DS. Just scan a QR Code in Mii Maker, by selecting QR Code/Image Options, then select scan QR Code to receive Mii character.
Visit http://www.nitendo3ds.co.uk for further information
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe. For more information about Nintendo visit http://www.nintendo.co.uk/
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