Allrecipes.com Announces Launch Of Eight Original Web Shows For Fall 2011

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World's #1 Food Site Provides Exclusive Opportunities for Brands to Leverage High Quality Original Web Video Content

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We are excited to launch this expanded offering of high-quality, made-for-the-web video to our global audience of 20 million home cooks on Allrecipes sites and apps, as well as reach new audiences through expanded distribution.

Allrecipes.com, a Reader’s Digest Association (RDA) company and the world's #1 digital food brand, today announced the launch of eight new original web shows premiering across web channels in Fall 2011. The addition of these new shows further enhances Allrecipes’ collection of award-winning food videos—including Food Wishes, YouTube’s largest, most-viewed collection of how-to food videos, and Allrecipes.com What’s Cooking, recipient of 6 TELLY awards. This expansion of original, made-for-the-web video further establishes Allrecipes as the most powerful online destination for home cooks.

Each of the eight original shows delivers a unique blend of entertainment with educational how-to, ensuring viewers remain engaged as they discover timely, relevant, and actionable information for enhancing their daily shopping and cooking activities. The videos also provide powerful sponsorship and integration opportunities for brands, allowing them to connect with their target audiences when and where food decisions are being made.

“Allrecipes is aggressively focused on being at the forefront of the evolving digital video landscape. Just as we’ve rocketed to the lead in social media and mobile, we are rapidly moving forward with new video platforms, original programming, and innovative formats that connect with consumers and allow brands to be highly integrated,” said Lisa Sharples, president of Allrecipes.com. “We are excited to launch this expanded offering of high-quality video to our global audience of 20 million home cooks on Allrecipes sites and apps, as well as reach new audiences through expanded distribution.”

“The ability of original video developed exclusively for web audiences to impact brand favorability and purchase intent is particularly evident among women,” said Amber Dunn, SVP digital ad sales. “We are excited to be uniquely positioned to provide top brands with exclusive sponsorship and integration opportunities within this proven media format.”

For more information about the video shows or to schedule a viewing, please contact Stephanie Robinett, Allrecipes Communications Director.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives 650 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes’ global, multi-platform brand is comprised of 17 websites, 9 apps, and 13 eBooks serving cooks in 23 countries and 11 languages. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit http://www.allrecipes.com.

About Reader’s Digest Association
RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 79 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. http://www.rda.com.

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Stephanie Robinett

Caitlin Melnick
360 Public Relations
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