Houston, Texas (PRWEB) August 23, 2011
According to a AAA Automotive survey released earlier this month, more than half of Americans are keeping their cars longer -- yet one in four Americans are neglecting car repair and maintenance due to the economy.
Fred van der Neut, founder of automotive inbound marketing company uNotifi, noted that the results of this survey indicate it may be an ideal time for car dealers and service centers to reach out to existing customers and prospects to offer incentives on car repairs and service.
“This survey points out what most of us already know – that because of the weak economy, many Americans are holding on to their cars longer,” said van der Neut. “The real troubling statistic is that one-quarter of Americans are not keeping up with the repairs and maintenance that would allow them to keep their cars running safely for a longer time. This is an opportunity for savvy car repair centers to incentivize customers to come in for necessary maintenance.”
AAA Automotive experts said that neglecting maintenance and small repairs can result in much higher repair bills that many of those surveyed indicated they would not be able to pay. One-quarter of those surveyed said they would not be able to pay a repair bill of $2,000 or more; one in eight said they could not afford a repair bill of $1,000.
Half of those surveyed said they were holding on to their cars longer because they didn’t want the financial burden of a new car.
“This economic fact should indicate to dealers and service centers that they have a great opportunity to incentivize car owners to come in for routine maintenance and repairs,” said van der Neut. “uNotifi’s inbound marketing program can help dealers and service centers market cost effectively to this potential customer base.”
uNotiﬁ provides an integrated technology retention and loyalty software solution that manages a service center’s current customer base and communications to help increase customer retention, increase proﬁts, and reduce unproductive inbound call volume.
Van der Neut said that uNotiﬁ’s inbound marketing software helps service centers gain a deeper understanding of their customers and target relevant marketing messages directly to them, utilizing technologies that consumers prefer, including social media and mobile communications.
“Utilizing uNotifi, dealers and service centers can reach out to consumers via interactive and mobile couponing to promote routine maintenance and repairs,” said van der Neut. “The system also allows service centers to pre-program consistent marketing messages and for consumers to contact the service center online to schedule maintenance or repairs. It’s a seamless, cost-effective way for service centers to market in a way that consumers prefer.”
For more information, email fredv(at)unotifi(dot)com or call 713-243-8783.
About uNotifi, LLC
uNotifi is a national provider of customer-centric inbound marketing programs for automotive dealers, service centers and aftermarket retail operations. uNotiﬁ provides an integrated technology retention and loyalty solution that effectively manages a service center’s current customer base and communications to help the automotive service industry increase customer retention, increase proﬁts, and reduce unproductive inbound call volume. Utilizing uNotifi’s inbound marketing program, service centers can develop 80% of their new business volume from their existing customer base, a 30% increase over the current national average. For more information, visit http://www.uNotifi.com.