Sony Announces New Innovative Powerful DSLRs, B&H Photo First to Release Camera Information

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Sony has announced new innovative DSLR cameras that feature fixed translucent mirrors, enabling exceptionally high-definition stills and video with zero image black-out, full-time phase-detection autofocus for stills and video, with full manual focus and exposure overrides.

Sony SLT-A77

Sony SLT-A77 Camera

Sony has announced two unique DSLR cameras that feature fixed translucent mirrors, enabling exceptionally high-definition stills and video.

Sony has announced three unique 24.3MP APS-C format cameras: the Sony alpha SLT-A77, SLT-A65 and NEX-7. Sony’s new alpha SLT-A77 and SLT-A65 are second-generation DSLRs that feature fixed translucent mirrors, which makes it possible to shoot exceptionally high-definition stills and video with zero image black-out, full-time phase-detection autofocus for stills and video, with full manual focus and exposure overrides. B&H Photo is the first to release camera information.

The top gun among the three cameras is the Sony alpha SLT-A77, a burly, weatherproof magnesium-alloy DSLR that—in addition to JPEG and RAW capture (up to 12 frames per second)—can also capture HD AVCHD 60p/60i/24p video, including uninterrupted sequences of up to 29 minutes in length. Other features found on the SLT-A77 include a 19-point / 11-cross AF system; ISO sensitivity levels up to 16,000; a built-in GPS for geotagging; Auto HDR and Dynamic Range Optimizer (DRO); dual memory card slots (SD/SDHC/SDXC & Memory Stick PRO Duo & PRO-HG Duo); 1200-zone evaluative exposure metering; shutter-lag times as short as 0.05 second; and up to 530 exposures per charge.

The viewing system on Sony’s new top-gun SLT consists of a 3.0”, 921,000-dot hi-def, three-way tilt/swivel LCD that maintains alignment of the LCD and lens; and the world’s first 2,359,000-dot OLED electronic viewfinder (EVF), which enables clarity that simply blows away any other EVF in its class.

Other unique Sony technologies found on the SLT A77 include a choice of 2D or 3D Sweep Panorama mode; a Handheld Twilight mode for tripod-free shooting under the lowest of lighting conditions; SteadyShot INSIDE image stabilization with all Sony Minolta AF optics; in-camera Auto HDR, a detailed onscreen graphic display; and a Shot Result Preview, which allows you to preview the visual effects of your exposure, WB, DRO, DOF, and other mode choices before you press the shutter button.

The Sony SLT-A77, which is compatible with all Sony alpha A-mount optics, also features an HDMI output for viewing your stills and video on Sony BRAVIA and other Sony-compatible HDTVs.

Slightly smaller and less expensive—though equally able—is the polycarbonate-bodied Sony alpha A65 which, along with Sony’s new 24.2MP APS-C imaging sensor, shares most all of the features found on the pro-oriented Sony alpha A77. Aside from the size, price and body construction materials, the only other differences between the A65 and A77 are continuous burst rates (10 frames per second vs. 12 frames per second); the number of focusing points (15-point AF system with three cross sensors vs. 19-point with 11 cross sensors); and the number of pops per battery charge, which at 560 exposures is actually 30 more than the 530 pops you can get out of the A77.

The third new camera from Sony is the pocket-sized Sony alpha NEX-7, which shares the same 24.2MP APS-C imaging sensor found in its larger DSLR siblings. A huge improvement over its very capable but LCD-only predecessors, the Sony NEX-7 features the same 3.0”, 921,000-dot tiltable LCD and the 2,359,000-dot OLED electronic viewfinder found on the A77 and A65.

Other features found on the NEX-7 include 10-frame-per-second image capture; HD AVCHD 60p/60i/24p video capture; full-time phase detection AF with 25 focus points for still capture; Live View; movie modes; an Intelligent AF mode; ISO 16,000 sensitivity; JPEG, RAW, and JPEG/RAW still capture; shutter-lag times as short as 0.02 second; P/A/S/M operating modes; an iAUTO mode; up to 400 exposures per charge; and Auto HDR and Dynamic Range Optimizer (DRO) for enhanced shadow and highlight detail.

Additional Sony-specific imaging features found on the Sony alpha NEX7 include a choice of 2D or 3D Sweep Panorama modes; a Handheld Twilight mode for tripod-free imaging under the lowest of lighting conditions; SteadyShot INSIDE image stabilization; Object-Tracking AF for quick-moving subjects; in-camera Auto HDR; a built-in flash (GN6); a Peaking function for precision manual focus; an HDMI output; Auto HDR and Dynamic Range Optimizer (DRO) for enhanced shadow and highlight detail; and an Intelligent AF mode that pre-focuses the scene as you compose it.

The Sony alpha NEX-7 is compatible with all Sony E-mount optics, as well as optics from other manufacturers, via optional lens adapters.

Sony is also rolling out a replacement for its original alpha NEX-5, the Sony alpha NEX-5N, which features a number of updates, including a new 16MP APS-C format imaging sensor; 1080/60/50p (H.264) HD video with full manual-focus and exposure overrides; Dolby Digital 2-channel sound; an ISO sensitivity range of 100 through a low-light piercing 25,600; improved AF object racking; touch-screen controls including touch focusing; improved AF response times; and shutter response times as short as 0.02 seconds.

The new Sony NEX-5N, which will be available in silver or black, should begin arriving on our shelves by the end of August, 2011.

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Henry Posner
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