Pacific Sunwear Announces Successful Deployment of Global Bay’s In-Store iPad Retailing App

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iPad-based Assisted Selling and Personalized Service Solution demonstrates recognizable ROI

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The iPad is changing the way retailers interact with their customers, and we are thrilled to help retailers like PacSun use iPads to change the game on the sales floor

Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, today announced the deployment of its iPad Retailing solution into 300 Pacific Sunwear stores nationwide. PacSun is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle.

Leveraging Global Bay’s iPad Retailing App, PacSun is among the first to integrate the iPad into the retail environment to enhance the in-store customer experience, capture potential lost sales, and create upsell opportunities. PacSun will deploy to an additional 100 stores during the course of 2011.

“Clearly retailing is undergoing a fundamental change and the appropriate adoption of new technologies can be a critical piece in building relevance with today’s consumers,” said PacSun CEO Gary Schoenfeld. “Customers and store associates are finding the iPad to be a welcome surprise at Pac Sun and are giving us very positive feedback for being an early adopter.”

Global Bay’s iPad Retailing App offers configurable features to meet each retailer’s specific needs. The App improves the interaction between store associate and consumer while enhancing the overall in-store selling experience. Store associates are empowered to work with the customers as they are shopping throughout the store. Additional information about the Global Bay iPad Retailing App can be found at http://ipad.globalbay.com.

Some of the key features of the Global Bay iPad Retail solution deployed by PacSun include:

Personalized Selling to Increase Sales: PacSun store associates leverage the iPad as a personalized selling tool for one-on-one assisted customer selling. Through the iPad Retail App's Look Book functionality and rich-media content, PacSun store associates are able to walk customers through different outfit combinations and suggest products based on the customer’s purchasing preferences.

Assisted Selling to Eliminate Lost Sales: To eliminate missed sales due to out of stock items in the store, PacSun store associates use the iPad to place orders for customers via e-commerce on the spot. In addition, providing sales associates with product information and inventory through the iPad ensures that items are never out of stock and orders can be fulfilled across any channel.

QR Code Integration to Support Promotions: PacSun has integrated QR codes into the app to deliver exclusive content directly to the smartphones of consumers who scan QR codes on the screen of the iPad.

“The iPad is changing the way retailers interact with their customers, and we are thrilled to help retailers like PacSun use iPads to change the game on the sales floor,” said Global Bay CEO Sandeep Bhanote. “Ultimately, using the iPad to increase multi-channel sales and units per transactions makes the retailer successful.”

Built upon Global Bay’s award-winning mobile platform to synchronize and manage data, Global Bay’s iPad Retailing App provides retailers with an entirely new in-store channel to deliver content to the customer in an Apple-intuitive, efficient and sophisticated way. Retailers can leverage Global Bay’s iPad solution to integrate Apple’s rich and responsive user interface to store operations, point of sale, e-commerce systems to enhance their brand image and create business value.

About Global Bay
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay’s unique, holistic approach to mobile leverages retailers’ existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, please visit http://www.globalbay.com or on Twitter @GlobalBay.

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Matt Calderone
LaunchSquad for Global Bay
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