Storitz.com Unveils Total Redesign

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After less than a year as the nation’s first online self storage comparison shopping and rental marketplace, Storitz.com has completely overhauled their site for maximum search traffic and the highest conversion rate in the industry.

Through both analytics and extensive user testing, Storitz has fashioned a design that will improve the self storage shopping experience for its customers as well as improve clicks and conversions for its self storage clients.

When CEO Adrian Comstock founded Storitz.com, his aim was to simplify searching for self storage and offer consumers a true one stop shopping experience. Storitz.com launched in September of 2010 and since then, the company has grown exponentially in both inventory of properties, site traffic and employees. “However, the site wasn’t meeting its goals for productivity and efficiency. We needed to start with a clean sheet,” says Comstock. The architect behind Storitz 2.0 was none other than the company’s new Chief Technological Officer, Charles Hornberger. Before joining Storitz, Hornberger headed up the product development team at AT&T Interactive, publishers of yellowpages.com and the country’s biggest local online ad network.

Together with Senior Engineer, Jason Meade, Hornberger built the new site to provide visitors a cleaner and sleeker path to transaction, thereby drastically improving conversion rates. Says Hornberger of the new design; "We made the UI simpler and more intuitive, so that the process of renting or reserving is easy to understand, even if you've never had to rent a unit before." He continues, “When it comes to how they describe their storage units, rent them out, and set prices, there's actually a lot of variety between different storage facilities. But to the customer, it's really all the same same thing -- they're just looking for the best deal on a unit nearby. So we had to work quite hard to bring out the similarities, to make it easy for customers to understand what they're getting and make a purchase decision with confidence.”

Through both analytics and extensive user testing, Storitz has fashioned a design that will improve the self storage shopping experience for its customers as well as improve clicks and conversions for its self storage clients. Says one comparison tester, “I like the new design because it is more flexible in drilling down search results and I had more options to narrow my search which really comes in handy.”

The site overhaul comes in time to showcase the Storitz client list, which now exceeds 3,000 properties including thousands of searchable climate-controlled units. Though the new design is now live at Storitz.com, there are even more features and innovations in the pipeline that the company will reveal in the next 60 days. Notes Comstock, “Recently, some of the storage directories and aggregators seem to be moving toward subscription pay models or even web development and SEO consulting services. Storitz remains focused on providing the storage consumer a simplified search and rent experience, and through that, a value-added service to the self storage industry.”

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Gillian Singletary
Storitz
(310) 444-5550
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