BlogHer and Country Crock® Are Proud to Announce a New Community Hub:

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Former Redbook editor-in-chief and author, Stacy Morrison, will be editor for the new content section.

Today BlogHer, Inc., the premium cross-platform media network and publisher for women, launched BlogHerMoms, a new dedicated section of, serving as the leading guide to what moms are thinking, saying and doing on the web.

The new destination will be sponsored by Country Crock®, supporting it as a community hub for moms online by moms online, to converse and share ideas about the triumphs and challenges of the journey that is motherhood.

“BlogHer has been at the forefront developing new publishing models and opportunities for all women whose voices make them leaders in social media and offline,” said Lisa Stone, Co-founder and CEO, BlogHer, Inc. “As BlogHer continues to develop networking and economic opportunities for the whole woman, where she can share advice, recommendations and insight about everything from stress to entrepreneurism, we think women need a dedicated space devoted to the journey of motherhood. Our goal is to turn into a nerve center where the community of readers, watchers and media will be able to go and learn in a millisecond what matters to women who are parents.”

“We know the moms in the BlogHer community turn to and trust one another as sources of information and inspiration, particularly around instilling good habits in their children” said Christiane Paul, Senior Marketing Director, Spreads at Unilever, makers of Country Crock®. “Country Crock® is proud to sponsor BlogHerMoms as it is perfectly aligned with our campaign to help moms get their kids to want to eat their veggies, so as they grow older, they will choose to on their own."

BlogHer is also proud to welcome Stacy Morrison, former Redbook Magazine editor-in-chief and author of the memoir “Falling Apart in One Piece”, as the editor for BlogHerMoms. Ms. Morrison has 20 years of publishing experience, including 12 years in the digital/online space, and has been a longtime BlogHer community member.

"This is a thrilling conversation to join and shape, in the best women's community on the web,” says Stacy Morrison, section editor for BlogHerMoms. “Women bloggers have always led the way with their funny, frank, honest and brave voices, and I'm so thrilled to work with BlogHer in a space dedicated to so much of what BlogHer has always stood for: self-discovery, community and helping women continually define and reach for their best vision of who they can be."

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About BlogHer
Reaching more than 26 million women each month (Nielsen Site Census, July 2011), BlogHer is the leading cross-platform media network created by, for and with women social media leaders. BlogHer created and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 2,500 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world’s largest conferences for women in social media and curates a daily news service, BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit,, or


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Elaine Wu
BlogHer, Inc.
(650) 551-1364 x 245
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