Y Combinator Introduces DoubleRecall

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New mobile advertising platform increases brand recall, drives revenue, and deepens consumer engagement

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DoubleRecall

Users have learned to ignore banner ads. DoubleRecall solves this problem by connecting brands to users in a simple and social way.

A new advertising platform that drives engagement and lets publishers make money without a paywall has arrived. Y Combinator, a technology incubator, today introduces DoubleRecall, an advertising platform that increases consumers’ recall of brand attributes while also giving media and game publishers a way to make money and increase conversions without a paywall or registration process.

DoubleRecall provides the same straightforward user experience on both web and mobile: if you want to level up in a game, or access premium content without a paywall, simply read a short message from an advertiser, then type in a phrase or keywords highlighted in the message. From there, you can choose to interact with the brand’s social tools. Even without the added social component, the DoubleRecall platform showed an 11x increase in user recall and up to a 90% engagement rate.

“Users have learned to ignore banner ads. DoubleRecall solves this problem by connecting brands to users in a simple and social way,“ said Robert Farazin, CEO and Co-founder at DoubleRecall. “People don’t like to lose screen real estate to banners. We believe short, fun messages are more effective because consumers will focus on a quick piece of information or ad -- particularly if they get a direct reward for doing so.”

DoubleRecall offers consumers a chance to engage with brand advertisers in the social arena by providing the option to tweet key words, further extending brand recall. In return, users are given access to premium content, or virtual goods, like adding a life or getting an upgrade from a freemium to a paid version of a game.

“Publishers have been looking for an alternative to paywalls and banner ads that will allow them to monetize their content. Publishers get more revenue, advertisers get their messages read and recalled – with a social component -- and users get access to great content with less ads, as well as a chance to interact socially with a brand they discover and like,” said Rok Gregoric, Co-founder at DoubleRecall.

For Advertisers
● DoubleRecall provides advertisers the opportunity to engage with millions of people and reward them for doing so
● Engaging readers yields up to 11x more brand recall than banners
● Users are able to republish or tweet your messaging to their network
● 12% clickthrough rate (opposed to 0.01% banners)
● Manage and customized campaigns on the fly to adjust to a changing market

For Publishers
● DoubleRecall has an engagement rate up for 90%
● Users gain access to great content with clean and simple design
● Easy to use dashboard interface for access to real time stats
● Optimize campaigns on the fly

For Developers
● Increase conversion rates of in-app purchases up to 90%
● Distribute and monetize your app to millions of users

“Results that were achieved with DoubleRecall have far exceeded our expectations, “ said Tomaz Lukeman, Key Manager at MA Marketing. “DoubleRecall is ranking highest among the tools we work with in our marketing agency.”

About DoubleRecall
DoubleRecall was chosen out of 2000 applicants to be part of the technology seed program called YCombinator after launching in Europe with tremendous traction in the market. DoubleRecall is an advertising platform developed for mobile and web to increase brand engagement, and allow real time campaigns for publishers and advertisers in an innovative way. In creating a simple way for users to engage in premium content, they are providing an advertising model of the future.

DoubleRecall is available for the web, tablets, and on IOS and Android Apps

Headquartered in the U.S. in Palo Alto, CA and with offices in Europe and the Middle East, DoubleRecall is seed funded by Y Combinator in the summer of 2011.

About Y Combinator
Y Combinator is a seed stage startup funding firm based in San Francisco, CA, who has funded over 300 startups since 2005, including Loopt, Reddit, Clustrix, Wufoo, Scribd, Xobni, Weebly, Songkick, Disqus, Dropbox, ZumoDrive, Justin.tv, Heroku, Posterous, Airbnb, Heyzap, Cloudkick, DailyBooth, WePay, and Bump.

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Merredith Branscombe

Emily O'Brien
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