ERA Announces 2011 ERA Moxie Awards Finalists

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Winners will be honored during the Moxie Awards Gala on Sept. 15th at the Wynn Hotel, Las Vegas

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"The Moxie Awards shine a spotlight on the best and the brightest in direct response marketing."—Julie Coons, ERA President & CEO

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, today announced the finalists for the 2011 ERA Moxie Awards. The winners will be announced at the Moxie Awards Gala on Thursday, Sept. 15th, 7:00 p.m. – 9:30 p.m., at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“The Moxie Awards shine a spotlight on the best and brightest in direct response marketing. It’s our opportunity to recognize those individuals and companies that have not only produced outstanding campaigns, but have also set a high bar for excellence in our industry,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:

Best Long Form of the Year - Under $250K

  •     Save with CarMD
  •     H2O MOP X5
  •     Jack Rack 28:30

Best Long Form of the Year – Over $250K

  •     Insanity II - The Committed
  •     Meaningful Beauty 3
  •     Wen by Chaz Dean

Best Short Form of the Year – Under $50K

  •     Pajama Jeans
  •     Hydrolyze “Millionth Jar”
  •     Style Snaps

Best Short Form of the Year – Over $50K

  •     Blockbuster “The Fastersons”
  •     Carbonite Online Backup
  •     rip:60 with Georges St. Pierre and Jillian Michaels

Other categories being presented at the 2011 ERA Moxie Awards Gala include:

  •     Best Celebrity Presenter
  •     Best Female Presenter
  •     Best Male Presenter
  •     Best Live Shopping On-Air Guest
  •     Best DR Radio Campaign
  •     Best Long & Short Form, DR

Corporate Branding Production

  •     Best Long & Short Form, Beauty
  •     Best Long & Short Form, Health
  •     Best Long & Short Form,


  •     Best Long & Short Form, Intellectual


  •     Best Long & Short Form, Int’l DRTV


  •     Best Long & Short Form, Sports & Fitness
  •     Best Long & Short Form, U.S. Hispanic
  •     Best Long & Short Form, Variety
  •     Best Mobile Marketing Campaign
  •     Best DR Website Design
  •     Best Use of Online Video
  •     People’s Choice, Short Form
  •     People’s Choice, Long Form

New to the Moxie Awards program is the 2011 Marketer of the Year Award. The ERA Marketer of the Year Award recognizes the outstanding achievements of a marketer during the current year. Find out who will walk away with the award and full bragging rights.

To view a complete list of nominees, go to For more information about the Moxie Awards Gala or to purchase tickets, please visit

About the 2011 ERA D2C Convention
The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit


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Dave Martin
Electronic Retailing Association
(703) 908-1031
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