Social Marketing Guru, Jeremiah Owyang, To Deliver Keynote at Foodservice Social Media Universe

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Influential thought leader on web strategy, interactive marketing, and social technologies, headlines a strong lineup of presenters at next month's event for restaurant marketing professionals.

Foodservice Social Media Universe | Sept. 18-20, 2011 | San Francisco

Foodservice Social Media Universe is a conference for restaurant professionals to learn best practices for social media marketing

Social technology and interactive media expert, Jeremiah Owyang, headlines a strong lineup of more than 50 presenters and panelists for Foodservice Social Media Universe (FSMU) at Hotel Kabuki in downtown San Francisco on Sept. 18-20.

FSMU is a conference for restaurant industry professionals where they learn how to successfully integrate social media into their marketing and operations. Many major brands will participate, including Cracker Barrel, Firehouse Subs, LivingSocial, McAlister’s Deli, Red Robin, and Taco Bell. They’ll get to hear Owyang’s opening keynote on how to develop a social business strategy for foodservice.

Owyang is an influential thought leader on web strategy, interactive marketing, and social technologies. He is a Partner at Altimeter Group and the author of the popular blog "Web Strategy," which focuses on how corporations connect with their customers using web technologies. The "Web Strategy" blog is rated as the “Top Industry” analyst blog by Edelman since 2008. Prior to joining Altimeter Group, Owyang was a Senior Analyst at Forrester Research.

Altogether, Foodservice Social Media Universe will feature four keynotes and 15 breakout sessions with more than 50 presenters and panelists, including:

  •     Michael Atkinson, Founder/CEO, FohBoh, Inc.
  •     Paul Barron, Founder, Digital CoCo
  •     Avery Block, Social Engagement & Brand Champion, Taco Bell Corp.
  •     Tom Hanson, COO, Pacific Catch
  •     Annica Kreider, Vice President of Marketing, McAlister's Corp.
  •     Ron Parikh, CMO, Genghis Grill
  •     Tim Schroder, Vice President of Marketing, Which Wich?
  •     Nicole Walls, Vice President of Marketing, Cracker Barrel

Breakout session topics include:

  •     Social Media Within Your Organization – Getting the C-Suite Activated
  •     Leveraging Facebook for Your Brand
  •     Understanding the Twittersphere
  •     Location-Based Services: A Universal Snap Shot
  •     Rewarding Brand Loyalty: The Evolution of Guest Satisfaction
  •     Monitoring Your Social Sphere
  •     Daily Deals in Practical Terms
  •     Building a Social Media Policy
  •     Social Media for Recruiting

The full agenda for FSMU is available at Attendees may also register through the FSMU website.

Foodservice Social Media Universe is presented jointly by FohBoh, Inc. and NetWorld Alliance, publisher of restaurant media sites, and FohBoh provides social business products and service solutions to the $1.2 trillion foodservice industry.


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John Renner
NetWorld Alliance
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Kris Allen
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