Trevose, PA (PRWEB) August 25, 2011
A new study from the Advertising Specialty Institute says the education/schools/universities market rose to No. 1 in the industry for the first time, accounting for over 12% of total ad specialty revenues.
In addition, the ad specialty industry posted gains in six straight quarters, according to ASI sales surveys, with 2011 second-quarter sales approximately $4.6 billion. Sales of all promotional products – aka logoed giveaways handed out to promote companies, schools and events – rose 9.4% in 2010 to $17.4 billion.
In ASI’s State of the Industry 2011 Distributors Report, distributors were asked what percentage of sales volume was done in various markets during 2010. The education market has steadily grown, up nearly two percentage points from 2009, and up for the fourth consecutive year.
Other highlights of the report, which was published in a special annual issue of Counselor magazine, include:
For a video demo of top school-related promotional products, click here.
Andrews said another education trend concerns an uptick in corporate sponsorship of schools, clubs and teams, with most guidelines allowing for sponsorship as long as the product itself is educational in nature. USA Today reports about half a dozen states already allow school bus advertising as a way to counter severe education budget cuts, including Colorado, Arizona, Florida, Minnesota, Tennessee and Texas.
ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Visit ASI at http://www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.