Scottsdale, AZ (PRWEB) August 29, 2011
The hotspot market continues to surge forward with phenomenal growth in footprint and usage. Over the past several years, growth in the hotspot market has largely been driven by wireless and broadband providers embracing Wi-Fi as both a competitive differentiator, and an enhancement to core services. New In-Stat (http://www.in-stat.com) research forecasts that this trend will continue as usage will increase to nearly 120 billion connects in 2015.
“The hotspot market is in a continuous state of flux. Now over a decade old, the market is still undergoing significant changes in usage and business models,” says Amy Cravens, Senior Analyst. “Wi-Fi hotspots have become a service used to attract customers to other product offerings, rather than a standalone offering. Whether the product is broadband, mobile service, or a cup of coffee, Wi-Fi is being layered on top of core offerings as a competitive differentiator.”
Some of the research findings include:
Recent In-Stat research, Wi-Fi Hotspots: The Mobile Operator's 3G Offload Alternative (#IN1105002WS), covers how hotspots are being used, the frequency, and the occasion for usage. These all continue to transition due to a variety of factors, including:
The report also provides:
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.