Mission Viejo, CA (PRWEB) August 30, 2011
BlueYield, Inc., a consumer auto finance lending exchange and leading provider of private-label affinity automotive financing programs, today announced its partnership with Endorsed Insurance Markets, LLC, to launch an auto refinance offer distributed to consumers via smart phone.
"Mobile advertising through smart phones represents an exciting new channel to distribute our products and services," said BlueYield EVP of Business Development Doug Bower. "We believe that smart phones will continue to revolutionize the way in which products are advertised, researched, and purchased. We want to be part of that revolution. It’s a powerful way for us to get our auto refinance message to consumers."
"Endorsed Insurance Markets is actively testing auto insurance product distribution through mobile banner advertising with very good results," said Endorsed Insurance Markets CEO Jaimie Pickles. "An auto refinance offer is a logical extension of the value message we have been testing with consumers."
"Consumers are responding to a strong savings message," continued Pickles. "People are very focused on opportunities to lower their monthly expenses, particularly when it relates to saving on their monthly car payments. We believe that auto refinance offers consumers a tremendous way to lower their monthly vehicle payments."
In addition to auto purchase, lease buyout, and private party loans, auto refinance loans are available from BlueYield and can also include cash out based on an applicant’s credit and equity in the vehicle. Consumers can benefit from an auto refinance loan by reducing their current interest rate and/or extending the term of the loan. Typical BlueYield customers can lower their monthly auto loan payments by $50, $100 or more by customizing their loan term to better meet their budgetary needs.
About Blue Yield, Inc.
BlueYield is a "direct-to-consumer" auto finance lending exchange, delivering exceptional value to its affinity partners, consumers, lenders, and lead sources. The company deploys proprietary technology, sophisticated processes, and high-touch service to create a unique experience for consumers seeking an alternative to dealer-sourced financing. BlueYield’s advanced technical capability combined with a national network of established lenders creates an efficient platform for marrying the automotive finance needs of borrowers with the financial resources of lenders. BlueYield delivers robust financing solutions through affinity partners such as AAA and Hertz, as well as powering the online brands AffinityAutoLoans.com, BlueMonkeyJunction.com, and AutoClubFinance.com.